Australian competition agency approves SIA and Virgin Australia alliance

The alliance enables SIA and Virgin Australia to codeshare on each other’s international and domestic flights.

Singapore Airlines welcomed Thursday the Australian Competition and Consumer Commission’s (ACCC) approval of its proposed alliance with Virgin Australia.

The ACCC’s determination represents the final regulatory approval needed for SIA and Virgin Australia to proceed with their wide-ranging alliance.

Customers will be able to earn and redeem frequent-flyer miles on SIA and Virgin Australia flights by the end of the year and codesharing is expected to commence early next year.

Under the alliance, SIA and Virgin Australia will codeshare on each other’s international and domestic flights, offer reciprocal frequent-flyer programme benefits and lounge access, co-ordinate schedules between Singapore and Australia and beyond to provide seamless connections, and engage in joint sales, marketing and distribution activities.

Draft approval was awarded by the ACCC on 13 October. On 20 October the Competition Commission of Singapore announced its approval of the alliance.

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

Tags: Singapore Airlines Virgin Australia, SIA Virgin Australia codeshare, SIA Australia