Changi Airport Group launches new initiative for growth

Changi Airport Group (CAG) has launched a strategic programme designed to enhance CAG’s partnership with airlines to drive Singapore Changi Airport’s growth.

Effective on 1 January 2010, the Changi Airport Growth Initiative (CAGi) will replace the Air Hub Development Fund (AHDF) programme expiring at the end of this year. The new initiative will support Changi Airport’s growth in the long term through an incentive programme.

Mr Lee Seow Hiang, Chief Executive Officer of Changi Airport Group, said, "The key thrust of CAGi is to increasingly shift towards promoting growth – for both Changi Airport, as well as our partners. We recognise that for Changi to succeed, we have to work together with our airlines and other stakeholders, as strategic partners, to grow the pie."

Incentives will be given to enhance Changi’s connectivity by starting routes to new destinations; helping new airlines start operations at Changi; rewarding passenger and cargo traffic growth; and supporting airline partners and ground handlers to enhance their product and service offerings at Changi.

"With CAGi, we will adopt a far more customised approach by using an effective and optimum mix of targeted and performance-based incentives. We believe that each of our airport partners faces different opportunities and challenges in a rapidly changing aviation environment. The one-size-fit-all approach is less effective and responsive to their needs. Our aim is therefore to work closely with each partner with differentiated measures to spur growth, support innovation and, ultimately, boost Changi Airport’s overall competitiveness," he added.

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.