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CO-WRITTEN / PARTNER | Contributed Content, Singapore
Published: 24 Jan 11
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His entrepreneurial journey

His entrepreneurial journey

As much of Asia wallowed in the wake of the regional financial crisis, Alan Yip was living the high life.

As a top level executive of a multi-national corporation, Yip led a life to envy at turn of the millennium, his stable job returning high pay and benefits. But comfortable living was not all that for Yip. Noting how students and professionals around him struggled in school and at work, an impassioned Yip was moved to start something revolutionary. In 2003, the executive took a leap of faith: he left the corporate world and all its perks after “a lot of soul searching” to set up Mind Edge, a unique neuroscience-based brain performance boosting institution for students and professionals.

“He was driven to share his personal story, experiences and values such as perseverance and self- belief. He firmly believes that anyone can achieve success, as long as they do not allow a negative mindset and an attitude of self-defeat to override their potential,” says Ms Christina Bacolod, Head of Training and Psychologist at Mind Edge.

“Hence he decided to set up Mind Edge with the vision to empower individuals by unlocking their latent capabilities to achieve peak performance at various stages of their lives,” the firm says of its founder. It was a decision that Yip may well have been destined to do. He had traversed a similar road himself, starting off wobbly in school but later finding a foothold through prodding of his devoted mother. Yip went on to finish Summa Cum Laude at the University of Indiana as a Hong Kong Fulbright Scholar.

He developed Mind Edge’s Expert Memory System™, which produced Singapore’s first and only Grandmaster Norm of Memory in the World Memory Championship in United Kingdom in 2004 before his graduates were featured in the news for topping their school cohorts. Aside from founding the Singapore Memory Championship in 2004 and the Mind Edge - Stabilo Inter-School Memory Challenge in 2010, he has been benefitting more than 10,000 individuals each year through his widely popular radio talks and training engagements.

Mind Edge is now a world-class training academy planning for expansion into the region, focused on optimal performance through brain exercises and memory systems that stimulate creativity and the power of association, command attention and enhance understanding of any given information load, while engaging all trainees in a high-energy and interactive environment.

Passionate Training Specialists are cherrypicked through a vigorous process and certified under the Singapore Memory Championship standards so that Mind Edge has the best to draw out the best.
 

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Tags: entrepreneurial journey, Mind Edge, Mind Edge’s Expert Memory System™, Singapore Memory Championship

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