A Race Beyond Wagering
From the early years of colonial history to the present day heart-throbbing action at Singapore Racecourse, horse racing has been an ever present past time for Singaporeans not without the name Singapore Turf Club. Known as Singapore Sporting Club before changing to its current name to adhere to a more definite role, Singapore Turf Club has been in the center of horse racing in Singapore ever since.
Founded in 1842 by a group of racing enthusiasts, it has evolved into the world-class racecourse that it is today. Its success is lined not only in its historical endurance but to the different factors Singapore Turf Club admits to be indebted to.
“With advancement in technology, we also cater to the sophisticated tastes of racegoers by improving the array of races internationally. This is made possible by satellite broadcasting and fibre optics,” according to the Club. Races from anywhere in the world can be shown ‘live’.
Singapore Turf Club offers world class facilities such as the Singapore Racecourse and its off-course lounges at China Square, The Majestic, SingPost and Bukit Merah. A new trackside marquee is set to be opened in May 2011, which will bring guests closer to the racing action.
Singapore Turf Club clearly goes beyond horse racing. “There are three reasons why your functions or events should be held at the Singapore Racecourse and/or Off-Course lounges. One, the event will be fused with fun and excitement of live thoroughbred racing. Two, in the Off-Course lounges, a 3-D environment that is unrivalled by any enclosed function venues. Finally, privacy and exclusivity, a unique feel away from the hustle and bustle of the city,” the Club states.
As a premier racecourse in the world, Singapore Turf Club has “consistently taken strategic measures over the years such as implementing measures to improve racing.” They increased prize money and incentives for races. This encourages top international trainers and jockeys to train and ride in the Club.
The Singapore Racecourse has activities awaiting the public even on non-racedays. Concerts, Car Rallies, family Open House and Ladies’ Nights provide a unique compliment to racing activities. By maintaining a stable cus-tomer feedback system through surveys and feedback sessions, it’s easier to Singapore Turf Club to maintain its grasp on customer needs and focus on key areas of development.
Singapore Turf Club is clear in its vision of providing the most efficient horse racing ex¬perience and races beyond wagering to a variety of clientele.
SINGAPORE TURF CLUB
1 TURF CLUB AVENUE
TELEPHONE: (65) 6879 1979
FAX: (65) 6879 1010