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CO-WRITTEN / PARTNER | Staff Reporter, Singapore
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SICK at a glance

Founded in 1946, SICK is a leading manufacturer of intelligent sensors and sensor solutions for industrial applications.

With more than 8,000 employees and over 50 subsidiaries and agencies worldwide, we are always close to our customers. A unique range of products and services creates the perfect basis for controlling processes securely and efficiently, protecting individuals from accidents and preventing damage to the environment.

Bringing sensor intelligence in Asia

In forging a stronger presence in Asia, SICK established a Regional Product Center within Asia in 2009 to better support the needs for smart sensor solutions from customers in Asian region. Consisting of a R&D Center in Singapore and a Manufacturing Plant in Johor, Malaysia, our Regional Product Center focuses on developing new innovative sensors which provide ingenious solutions to solve automation problem our customers face.

Through our Product Management team located in our Regional Product Center, extensive application information and experience of the various industries are channeled into our R&D Center so that we can design and create exactly what our customers need.

Our Manufacturing Plant in Johor adapts systematic and flexible production methods to produce“German” quality sensors which are delivered exactly when and where our customers need them. Customers’ satisfaction has always and will always be our top priority. Bagging the “International Award for the Electronics category” in 2017 not only reaffirmed the insight of SICK strategic decision for setting up the Regional Product Center Asia, but also validated the valuable contribution and effort of both our local and SICK AG team. Our Managing Director, Mr. Jack Goh, was engaged to start this Regional Product Center in 2009.

With strong support from our SICK Headquarter, it has grown from a small company with less than 10 persons to a midsize company with more than 250 persons in 2017, with good sales revenue in just over a short duration of 7 years. SICK carefully recruited suitable staff and actively developed key suppliers while carefully implemented agile organizational structure and effective processes to develop the SICK Regional Product Center.

Cornerstone for smart automation

During the first five years of the SICK Regional Product Center, there has been intensive training from SICK headquarter, which has resulted in joint development of more than 13 new product families that were all successfully launched with very good sales results. Technologies developed include optical electronic, Inductive and magnetic, RFID and laser sensing for industrial and logistic applications.

Moving forward, SICK Asia Regional Product Center will continue to play a key role in gaining market share in Asia. This will require that we continue to optimize our Organization structure and processes while providing the ideal work culture and environment to spur innovation and creativity.

Industry 4.0 offers new opportunities for data-based analysis and process measuring technology as well. In this new field, intelligent sensors and controls are the cornerstone for smart automation and we at SICK Asia Regional Product Center will continue to design and produce cost-effective and yet intelligent sensor to meet Industry 4.0 demands.

Sensor Technology alone cannot create value for our customers. We believe in further developing our market-driven Product Management to produce products that our customers will buy and that will solve their problems and enhance productivity. Innovation is meaningful only when we combine Sensor technology and Customer’s value and benefits, leading to true innovations and profits.

This to us is Sensor Intelligence.

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