Media & Marketing Commentaries

What designpreneurship really means in Singapore

As designers, we are a special breed of people. We are dreamers confronting realities through the practice of commercial art. Read ››

Here's what Singapore design firms must know about joining awards

In Singapore alone, there is a plethora of design awards catering to every aspect of the industry but sometimes it’s not clear who the really benefits from these competitions. Read ››

Transforming technical people into top-notched sales professionals in Singapore

Raymond is feeling very frustrated. He was once the company's best engineer, and was transferred to become a sales engineer because of his seemingly good people skills. Read ››

Here's proof that Singaporeans are avid Facebook users

We in Singapore aim and love to be numero uno ay anything and everything, don’t we? Read ››

Commandments of corporate social media policy in Singapore (Part 2)

As shared in Commandments of corporate social media policy in Singapore (Part 1) which talks about Internal Social Media Policy, there is the need for the company to create a comprehensive policy to monitor possible crisis before it occur; prepare appropriate steps to manage or mitigate the damage as well as to response quickly and appropriately both for official statements and subsequent dialogues. Read ››

Challenging the 6.9m "Goal"

As taken from the many online comments with regards to the White Paper, the idea of increasing the population to 6.9 million in 2030 with the help of foreigners influx to curb the fertility crisis as well as the greying  population,  may not be too welcoming to most Singaporeans. Read ››

Singaporeans' quick guide to building trust with customers

Before we start, let’s take a look at some customer psychology. Read ››

When Singapore marketing becomes annoying noise pollution

Recently, I took a stroll along Orchard Road on a Saturday afternoon with a visitor from Australia; we lasted about 35 minutes before ducking into a cinema for refuge. Read ››

A quick guide to a sure-fire marketing pitch in Singapore

It's the time of the year when clients are scrambling to get their marketing objectives and plans for the year in order and selecting the agencies to devise and execute marketing campaigns. Read ››

Poor in rich Singapore

This is probably the third time I saw the old granny, probably in her seventies, searching and taking out drink cans and old newspapers scraps from the rubbish bin and putting them in her large nylon bag, while on my way to my office in the morning. Read ››

7 tips to optimize search engine marketing in Singapore

In Singapore, the heart of the web’s success is in connecting people with information. Read ››

Commandments of corporate social media policy in Singapore (Part 1)

Unlike traditional media, everything on Singapore social media happens at lightning speed. Read ››

How to deal with these 6 tough client scenarios

This is part 2 of 2 on the series on identifying potentially difficult situations when servicing client and how to better equip yourself when encountering them. Read ››

5 tips to excel in social media marketing events in Singapore

The use of social media marketing in Singapore otherwise known as 'word of mouth marketing' has proliferated in recent years due to a change in the media landscape. Read ››

Singapore becomes Christmas Island

I love Singapore’s myriad of festivals and Christmas is especially wonderful here. Read ››

The importance of psyching for success for Singapore businesses

In Singapore, it is common to see plants in office reception areas, little waterfalls in a corner of the workplace, aquariums brimming with fish, and furniture placed at precise angles to the main entrance. Read ››

How can Singaporeans build their brand "Gangnam Style"

More than three quarters of a billion people – Over 830 million as of this writing – have watched the #1 YouTube video “Gangnam Style” since its release on July 15, 2012.  That means that more than a third of all people on the planet who are on the Internet have laid eyes on that one video. Read ››

3 tips to spur innovative mindset in Singapore employees

The way we as a society communicate has changed fundamentally in the last decade. Read ››

The top 10 branding errors Singapore entrepreneurs make

Singapore is known as being one of the best cities in the world in which to start a new business. Read ››