Media & Marketing Commentaries

19 Dec 2017
BY Jacky Tan
The two morning SMRT train faults on 15 Nov 2017 will make anyone want to find out the reasons why problems continue to exist regularly for the brand.   At a press interview in October 2017, the CEO took full responsibility for the many past failures of SMRT's train services.
3 Oct 2017
BY Kristy Castleton
Artificial Intelligence, or AI, has become the latest buzzword in Singapore.
6 Sep 2017
BY Kristy Castleton
From AR to VR and everything in between, technology has come a long way beyond a stand alone entertainment technology for future-seeking geeks in Singapore.
21 Aug 2017
BY Marcus Loh
Recently, I was invited to join a speaking panel at a marketing summit in Singapore to deliver on the theme: “Branding: How to make your brand ‘a verb’”.
23 Jan 2017
BY Neil Brennan
It is obvious that social media has changed the entire dynamics of crisis communications – from the way professionals work, engage with our communities, and communicate ideas.
16 Jan 2017
BY Ted Chong
We all know the importance of staying ahead of the curve in business and not going in the footsteps of companies such as Nokia, Kodak, Borders, etc.
22 Nov 2016
BY Roger Chen
With disruption highlighted as the defining challenge for Singapore's economy, small business owners can no longer rely on traditional brick-and-mortar stores for their survival.
11 Nov 2016
BY Tyler Greer
Recognising data as a resource similar to traditional resources like water and energy can give Singapore a competitive advantage and propel the country to become a key player in the global digital economy.
7 Nov 2016
BY Chris Reed
One of the things I love most about Singapore is the ease of networking.
7 Nov 2016
BY Jayanth Narasimha & Prashant Saxena
Minister for Trade and Industry, S Iswaran, recently spoke on how retailers need to start thinking of omni-channels (including online sales and mobile applications) to stay relevant.
10 Oct 2016
BY Andrea Olivato
In many cases of popular consumer brands, sales were doing amazing in the '90s and early 2000s, without much proactive effort on their part.
29 Sep 2016
BY Liyana Stuart
I've met hundreds of SMEs and business owners… I've seen some rise and I've seen some fall.
22 Sep 2016
BY Jayanth Narasimha & Prashant Saxena
Last week on Thursday (15 September 2016), leading trade associations, companies, publishers, and agency groups announced "The Coalition for Better Ads".
19 Aug 2016
BY Tan Jian Xiang
Ever since its launch, Pokémon Go has been a major trend for businesses in Singapore – not just its players.
15 Jul 2016
BY Ted Chong
HungryGoWhere, Green Book, PropertyGuru – what comes to mind with these websites? While they all belong to different industries, there is a commonality between them.
5 Jul 2016
BY Adam Flinter
The concept of social commerce isn't a new one.
7 Jun 2016
BY Elaine Seah
Social media influencers are key stakeholders in the broad scheme of marketing and communications.
26 May 2016
BY Zoë Lawrence
Last April Facebook Messenger announced the introduction of chatbots, presenting a major opportunity for businesses in Singapore and beyond which are looking to connect with their customers on a more personal level.
23 Feb 2016
BY Jacky Tan
With the recent publicity stunt gone wrong by NTUC income's "retirement planning announcement" from a Singapore actress and also the past "bad taste" publicity stunts in Singapore such as the "Ulu Pandan Bear Scare" by Philips, the "Raffles Place Army Platoon" by the National Geographic Channel, or the "Vandalised Post Boxes" by SingPost, I bet many marketing managers in Singapore may be scratching their heads and thinking if publicity stunts are worth trying.
16 Feb 2016
BY Imran Mohamad
This is the age of disruption.
3 Dec 2015
BY Vicky Skipp
Digital has disrupted the traditional ways of conducting business, especially so for sales.
28 Sep 2015
BY Jon Foged
Singaporeans are one of the most active populations on social media, using on average four platforms daily.
3 Jul 2015
BY Jacky Tan
Content marketing may seem like the upcoming buzz in Singapore and Asian marketing landscape; however, for most businesses in Singapore and Asia, they may not realise that they are already doing some form of content marketing.
28 May 2015
BY Louise Reid
With preparations for the big day in full swing, it seems that the little red dot is practically everywhere – even gracing special edition sardine cans!
15 Apr 2015
BY Callum Laing
As Singaporean businesses close the first quarter and charge into the second, it is worth a quick reflection.
1 Apr 2015
BY Chris Comer
When it comes to marketing to ultra-high net worth consumers, the game is changing.
18 Mar 2015
BY Jacky Tan
Recently, news came viral online about a local marketing agency for a large telecommunications giant which had engaged in an unethical smearing campaign to create non-genuine complaints in order to badmouth the competitors of the telecommunications giant.
25 Feb 2015
BY Matthew Hulen
Consumer behavior has changed dramatically over the last few years, and with it, the way marketers talk to consumers.
20 Feb 2015
BY Jeremy Gray
For the last twenty years the youth market has been the chosen target for many companies pursuing growth strategies.
17 Feb 2015
BY Jacky Tan
You see them work on their laptops at Starbucks, Coffee Bean, libraries and most of the time when you don't get to see them, they are working at home.
4 Feb 2015
BY Kaushal Bhalotia
It is not news that online media consumption in Singapore is amongst the highest in the world with its smartphone and broadband penetration.
28 Jan 2015
BY Paul Tenney
Email marketing is an absolute necessity in the modern world of digital advertising.
23 Jan 2015
BY Louise Reid
With around 65% of the world's international companies being present in Singapore, it is a great place to be a branding and communications specialist.
13 Jan 2015
BY Chris Reed
Many people make New Year's resolutions which are well intentioned but fall away.
18 Dec 2014
BY Jacky Tan
A recent report by PwC showed that Singapore has one of the highest smartphone penetration levels in the world (85% of Singapore have smartphones) and consumers spend an average of 40% of their time on online media.
9 Dec 2014
BY Matthew Hulen
According to Singapore's Department for Statistics, there has been a boom in travel spending.
17 Nov 2014
BY Chris Reed
Social selling is in the process of replacing phone selling/cold calling in Singapore.
16 Oct 2014
BY Jacky Tan
Just recently a customer posted on social media about a receipt from Pizza Hut Singapore with hand-written scribbles describing her as 'Pink Fat Lady'.
30 Sep 2014
BY Prashant Agarwal
Digital and social media have changed all the rules of advertising, communicating, and getting customers to experience products and services.
12 Sep 2014
BY Raymond Foo
Living in the information age, consumers are constantly bombarded with numerous advertisements and content which can be overwhelming.