ECONOMY, TELECOM & INTERNET | Staff Reporter, Singapore

Singtel taps Lazada in unveiling a marketing portal for SMEs

This is in line with CFE's recommendations.

Telco powerhouse Singtel has partnered with Lazada Singapore in launching the 99% SME e-marketplace, a dedicated portal for local small and medium enterprises to advertise their offerings and tap wider customer base.

Bill Chang, Chief Executive Officer of Group Enterprise at Singtel, said the partnership is the first in Singapore to rally and support local SMEs to operate in the fast-growing e-commerce market.

“The 99% SME e-marketplace, which augments our nationwide 99% SME campaign, provides SMEs with an online marketing platform with no additional onboarding costs to better scale their businesses in the e-commerce space. This is also in line with the Committee on the Future Economy’s call to help SMEs adopt digital technologies,” he said, pointing out CFE's recommendation of providing and financing SMEs to help them adopt digital technologies.

To recall, Singtel together with DBS and other partners, launched the inaugural 99% SME campaign in 2015 to rally all in Singapore to use products and services offered by SMEs.  

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