Life and Style
FOOD & BEVERAGE | Staff Reporter, Singapore
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Asia's largest beer festival troops to Singapore

Asia’s largest beer festival returns for its 8th edition to offer beer enthusiasts the chance to savour a variety of international beers. The four-day Beerfest Asia 2016 is organised by Beerfest Asia Pte Ltd, owned by Sphere Exhibits Pte Ltd (Sphere Exhibits). Sphere Exhibits is the events, and exhibitions arm of Singapore Press Holdings Limited (SPH).

Set in the picturesque Marina Promenade and presented by United Overseas Bank Ltd (UOB), Beerfest Asia has raised the profile of the beer industry in Singapore and has expanded over the years with increasing consumer, trade and international interest. This year’s event will be held from 16 to 19 June 2016 and will see the return of the Asia Beer Awards, with an international panel of industry experts recognising Asia’s favourite beers.

Visitors can expect the largest selection of international beers ever at Beerfest Asia 2016 and a large number of new beers making their debut in Singapore.

On the entertainment front, Beerfest Asia 2016 will see the strongest line-up of international tribute live bands. They include crowd favourite Killer Queen, the award-winning band dedicating their craft to pay homage to Queen. More international and local ‘live’ acts will be announced in the coming months.

Festival hours have also been adjusted with an earlier opening time of 3pm on Saturday, for revellers.

Beerfest Asia also presents the opportunity for companies in the beer, alcohol, food & beverage, hospitality related industries to try out new beer products and network with trade suppliers and wholesalers. A special “Trade Session” will take place on 16 June, between 3pm to 6pm before the festival is opened to the public. Industry participants who are keen on this private session can register via the Trade section on the festival’s official website at www.beerfestasia.com come mid-March.

Tickets go on sale from SISTIC (www.sistic.com.sg / (65) 6348 5555) from tomorrow, 16 January onwards. Limited UOB Exclusive 1-Day passes at $15 are available, while stocks last. Early Bird 1-Day passes from $20 are available for the public. All tickets include one complimentary welcome beer (with the exception of VIP tickets) that can be redeemed at the festival grounds. For die-hard Beerfest Asia fans, limited 4-Day passes and VIP packages with benefits such as free flow beer, merchandise and express entry at festival gates are also available. More information can be found on www.beerfestasia.com.

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