STB unveils new $10m fund to boost visitor experience

Businesses are urged to develop new attractions.

The Singapore Tourism Board (STB) is launching a new $10 million Experience Step-Up Fund (ESF) to encourage businesses to develop new tourism experiences that will enhance overall visitor experience and satisfaction in Singapore.

STB said that Singapore needs to deliver better experiential offerings that add to Singapore's overall destination attractiveness.

Tourism businesses are also encouraged to adopt innovative technology solutions to up their game.

Singapore Registered Businesses can submit their proposals for tour development and technology initiatives from now till 5 February 2016. STB will hold bi-monthly evaluation cycles in October 2015, December 2015 and February 2016.

Applications are to reach STB by the 5th of the month of the evaluation cycle.