Search

EXCLUSIVE
HR & EDUCATION | Karen Mesina, Singapore
Published: 22 Nov 12
1073 views


Job vacancy for a dog food taster

Look at this funny but hard-hitting ad campaign for STJobs.

Ad agency Goodfellas launched this sustenance campaign for the ST Jobs. The agency ran HPFC (Half Page Full Colour) and FPFC (Full Page Full Colour) ads in all of SPH's major newspapers. Through the campaign’s sheer media presence, Goodfellas wanted to reinforce and supplement the brand in the mind of the consumer.

This campaign was launched to invite job seekers to log in to the website and search for their ideal job.

The group aimed to bring across the message that STJobs had the most comprehensive job listings and hence, could cater to any job seeker, regardless of their background.

In order to convey this thought, the people behind the concept decided to showcase some of the most unimaginable and absurd jobs they could think of before juxtaposing the visual with the tagline "If there's really an opening, you'll probably find it on stjobs.sg".

With the freedom to come up with provocative ideas, they adopted a "tongue-in-cheek" approach for the campaign whereby they featured over-the-top appointments based on certain hot topical issues prevalent in Singapore.For instance, the government's recent crackdown on shoebox apartments, the widely debated foreign talent scheme and the recent NParks Brompton bike procurement fiasco.

Goodfellas anticipated the audience to endear to the light-hearted but poignant nature of these ads, thereby capturing their attention and creating resonance while emphasizing stjobs.sg as the go-to-portal for all job seekers.



Sign up for our newsletter

 

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.

Tags: ST Jobs, GoodFellas ad agency, ST Jobs online portal

CO-WRITTEN ARTICLES & SPONSOR CONTENT ››

Professor Stephen Brammer from the Birmingham Business School says up to 50% of market value is at stake.
224 views

LATEST HR & EDUCATION JOBS »
PRINT ISSUE »

Subscribe Now
Trains, planes, automobiles and drones

26 views

As goes Hong Kong, so goes Singapore?

328 views

Office property shows no signs of a slowdown

85 views

MOST READ EXCLUSIVES

Singapore's 10 most successful 40 and under hotel managers

Singapore\'s 10 most successful 40 and under hotel managers

Find out who's who in the hotel industry.

by KRISANA GALLEZO
12 Mar 2014 | 53561 views
 

Take an exclusive tour at TripAdvisor's 6,000 sq ft Singapore headquarters

Take an exclusive tour at TripAdvisor\'s 6,000 sq ft Singapore headquarters

It's like having a road trip while at work.

by CARMINA JARIEL
5 Feb 2014 | 19602 views

Singapore's top six Valentine’s Day hotels

Singapore\'s top six Valentine’s Day hotels

Ready to pop the question?

by KRISANA GALLEZO
29 Jan 2014 | 17493 views
 

Singapore's 6 hot new restaurants in April

Singapore\'s 6 hot new restaurants in April

Warm your belly with these top picks.

by STAFF REPORTER
1 Apr 2014 | 17286 views

Singapore's 6 hot new restaurants in February

Singapore\'s 6 hot new restaurants in February

Warm your belly with these picks.

by STAFF REPORTER
27 Feb 2014 | 15958 views
 

Singapore's 6 hot new restaurants in March

Singapore\'s 6 hot new restaurants in March

Get a taste of NYC's eclectic undergound dining.

by STAFF REPORTER
18 Mar 2014 | 13676 views

StarHub's corporate office is so awesome it has its own theatre exclusive to staff

StarHub\'s corporate office is so awesome it has its own theatre exclusive to staff

Check out its other facilities with these pictures.

by STAFF REPORTER
3 Mar 2014 | 8795 views
 

See how FireEye's Singapore headquarters could make hackers scared out of their wits

See how FireEye\'s Singapore headquarters could make hackers scared out of their wits

It's Singapore's threat intelligence hub.

by CARMINA JARIEL
21 Jan 2014 | 7608 views

Why are office rents suddenly the hottest topic in the property market?

Why are office rents suddenly the hottest topic in the property market?

Everyone has been buzzing about it.

by STAFF REPORTER
26 Mar 2014 | 5335 views
 

What could make 2014 a disappointing year for Singapore REITs?

What could make 2014 a disappointing year for Singapore REITs?

SREITs are in for a triple whammy.

by KAREN MESINA
22 Jan 2014 | 5088 views

Parco Marina Bay at Millenia Walk shuts down on 24 February

Parco Marina Bay at Millenia Walk shuts down on 24 February

Let’s call it a day, says management.

by CARMINA JARIEL
12 Feb 2014 | 4374 views
 

Find out how this 2-storey gallery-hostel in Singapore is painting the town red

Find out how this 2-storey gallery-hostel in Singapore is painting the town red

It has 18 rooms with 100 beds.

by STAFF REPORTER
27 Feb 2014 | 3746 views

Should everyone be happy with falling private home prices?

Should everyone be happy with falling private home prices?

And will the cooling measures be relaxed by 2015?

by STAFF REPORTER
9 Apr 2014 | 3630 views
 

Is Singapore's property market still haunted by liquidity nightmares?

Is Singapore\'s property market still haunted by liquidity nightmares?

Analysts are still unimpressed.

by STAFF REPORTER
5 Feb 2014 | 3132 views

Guess where cash-rich shoppers splurged their money over CNY period

Guess where cash-rich shoppers splurged their money over CNY period

Shop 'til you get tracked.

by STAFF REPORTER
14 Feb 2014 | 3115 views
 

Singapore Wine Vault's $200m facility slated to launch in 3Q

Singapore Wine Vault\'s $200m facility slated to launch in 3Q

It can house over 10 million bottles.

by STAFF REPORTER
5 Mar 2014 | 2905 views

How disappointing were the January home sales, really?

How disappointing were the January home sales, really?

Analysts are still keeping their hopes up for next month.

by STAFF REPORTER
19 Feb 2014 | 2528 views
 

Find out how this startup plans to beat Singapore’s skyrocketing car prices

Find out how this startup plans to beat Singapore’s skyrocketing car prices

It’s speeding up its Asian expansion.

by STAFF REPORTER
5 Mar 2014 | 2231 views

SingTel, StarHub stuck in a tight tug-of-war over 2014 World Cup broadcast rights

SingTel, StarHub stuck in a tight tug-of-war over 2014 World Cup broadcast rights

Negotiations are challenging, said StarHub.

by STAFF REPORTER
17 Feb 2014 | 2015 views
 

Singapore is world's most expensive city—but only for expats

Singapore is world\'s most expensive city—but only for expats

Is The Lion City still affordable to ordinary Singaporeans?

by STAFF REPORTER
6 Mar 2014 | 1944 views

Buckle up: Car sharing firms gain ground in Singapore

Buckle up: Car sharing firms gain ground in Singapore

Should car retailers be scared?

by CARMINA JARIEL
10 Feb 2014 | 1879 views
 

Singapore hoteliers saw flat Chinese New Year

Singapore hoteliers saw flat Chinese New Year

Business was challenging, they said.

by STAFF REPORTER
5 Feb 2014 | 1690 views

Singaporeans mine gold in ‘second hand economy’ amidst skyrocketing cost of living

Singaporeans mine gold in ‘second hand economy’ amidst skyrocketing cost of living

8 in 10 Singaporeans admit to purchasing pre-owned goods.

by CARMINA JARIEL
28 Mar 2014 | 1660 views
 

What does Singapore's 6.2% industrial production growth imply for the rest of 2014?

What does Singapore\'s 6.2% industrial production growth imply for the rest of 2014?

Analysts are delighted by it.

by STAFF REPORTER
29 Jan 2014 | 1430 views

How a horrible renovation experience inspired Kluje to build a home renovation empire

How a horrible renovation experience inspired Kluje to build a home renovation empire

Over 400 accounts created in its first 2 months.

by CARMINA JARIEL
5 Feb 2014 | 1359 views
 

Will Singapore banks break hearts with bad results on Valentine's Day?

Will Singapore banks break hearts with bad results on Valentine\'s Day?

Especially with the easing of debt servicing burden.

by STAFF REPORTER
12 Feb 2014 | 1311 views

See how Zalora's 24-hour online ad campaign boosts Singapore's music scene

See how Zalora\'s 24-hour online ad campaign boosts Singapore\'s music scene

It collaborated with local singer-songwriters.

by STAFF REPORTER
22 Jan 2014 | 1290 views
 

See how this startup lets you create free listings in less than 30 seconds

See how this startup lets you create free listings in less than 30 seconds

Forget about Craiglist or Gumtree.

by STAFF REPORTER
19 Feb 2014 | 1182 views

Singapore's most followed Google+ personality joins local startup

Singapore\'s most followed Google+ personality joins local startup

Check out how "SuperMommy" plans to take Tickled Media into another level.

by KRISANA GALLEZO
3 Apr 2014 | 1163 views
 

Self-storage firms find silver lining in Singapore's space crisis

Self-storage firms find silver lining in Singapore\'s space crisis

Less space, more money.

by CARMINA JARIEL
19 Feb 2014 | 1107 views
close Don't Show Again

STAY INFORMED! Get our free weekly newsletter