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HR & EDUCATION | Staff Reporter, Singapore
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PSB Academy gets SBR National Business Award for Education

The institution recently rebranded as “The Future Academy”.

Established in 2007, PSB Academy currently has more than 11,000 students and over 600 lecturers. The institution is devoted to excellence in teaching, learning, and developing leaders in many disciplines who make a difference globally.

In 2016 the school sought to re-brand themselves as “The Future Academy," with signature programmes that focus on what really matters: performance in the real world.

This project, called "PSB Academy | The Future Academy," led the institution to win in the Education category at the Singapore Business Review National Business Awards 2017. Accepting the award on behalf of PSB Academy was Brian San, vice president for corporate strategy and partnerships.

A year after the "Future Academy" campaign, the school's brand has managed to capture a dominant share of voice in the private education space in terms of media coverage. The most telling outcome of the campaign’s success was the exponential increase in enquiries in the school's programmes, which peaked in three years (2014 to 2016).

They tripled 2015’s lead numbers and are committed to growing further in 2017 and beyond. Today, the school delivers its programmes in two campuses in Singapore: the Delta campus with advanced laboratory facilities for Engineering and Life Sciences, and the newly launched city campus in Marina Square featuring the latest learning technologies.

PSB Academy is proud to call itself a global academy, and does not focus solely in Singapore. It is also aware of the opportunity to make an impact in Southeast Asia. Through its parent company Star Education Group (SEG), they have set up an offshore campus in Vietnam, as well as collaborations with local colleges in Myanmar and Indonesia. Beyond the region, PSB Academy also has longstanding partnerships in China.

It also signed a memorandum of understanding with a leading private education community in Cambodia. The institution is also actively exploring opportunities in Indonesia to support a leading local higher education institution. It believes that through these international initiatives, the school can help groom a robust international student community that can drive Asia forward.

The SBR National Business Awards was held on June 8, 2017 at the Conrad Centennial Singapore.

This year's nominations were judged by a panel consisting of Ng Jiak See, executive director and head of corporate finance advisory at Deloitte Singapore & Southeast Asia; Choo Eng Chuan, ASEAN markets leader and partner, international and corporate tax services at Ernst & Young Solutions LLP; Toh Kim Teck, assurance partner at Foo Kon Tan LLP; and Henry Tan, managing director at NEXIA TS.

Check out the event photos during the awards night here.

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