Latize believes in the power of data-driven decisions.
In this age of information, data abound and are plentiful for businesses to use to grow their operations. One company seeks to help other enterprises make the most of the data available everywhere.
Latize is a Singapore-based data company which works with organisations to capture, transform and utilise data to make smarter, better business decisions.
“I co-founded Latize on the vision that every decision in any business should be a data driven one, and that every business user should be empowered to make that decision,” says Vikram Mengi, Co-Founder & CEO of Latize.
To achieve this, Mengi says, Latize’s Ulysses data platform transforms masses of enterprise data into a set of fluid, interconnected, and most importantly - easy to understand data points. “This transformation infuses intelligence into the data that allows the data platform to provide answers to questions, even when the user does not know exactly what to ask,” says Mengi.
Fellow Latize co-founder K. Biju and Mengi have spent several years in the field of information management and saw first-hand that the more IT applications an enterprise implemented, the more fragmented, more siloed enterprise data became. Thus, it made it considerably harder for business users to make good data driven decisions, says Mengi.
“There is a significant opportunity to increase productivity for enterprises, irrespective of their industry,” notes Mengi. “Data driven decisions could lead to more business opportunities, lower risk of fraud and even build better security.”
According to Mengi, Latize sets itself apart from other companies in that while there are a lot of big data companies out there, Latize is truly unique in being able to help businesses capture the right data, rendering it usable to everyone, and leveraging it to achieve positive outcomes.
“This is evident in how we look at information. Firstly, we focus on infusing the intelligence into the data itself, rather than depending solely upon pattern recognition algorithms or data scientists. This allows us to work with all types, shapes and sizes of data,” says Mengi.
“Secondly, we provide end to end solutions – from data acquisition and cleansing to data transformation and decision making with algorithms,” Mengi continues. “We also offer plug-ins for customer facing applications that business users use for their day to day work.”
As an example, Latize has been able to recently assist a governmental agency targeting top tier US based multinationals for business outreach.
“In this case, the Marketing & Sales team had identified the key executives within the target companies as prospects,” says Mengi. However, the challenge was how to reach out to and engage those prospects in a relevant way.
To help address this challenge, Latize Ulysses has collected, curated and harmonised information from different publicly available sources like LinkedIn, Bloomberg, HBR, Business Week.
Due to Ulysses’ semantic intelligence, says Mengi, it automatically surfaced all the existing relationships and connections across the diverse data. “Through the intuitive system interface, our client’s business users can now directly access the data, discover new relationships and quickly draw actionable insights,” Mengi notes.
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