Challenger Technologies promotes Loo Pei Fen to chief marketing officer

She is currently the company's head of marketing.

Challenger Technologies announced the appointment of Loo Pei Fen as chief marketing officer.

Ms Loo, 32, will be responsible for the Challenger's ValueClub loyalty programme, visual merchandising, advertisement and promotions, internal and external marketing collaborations, online activities, and public relations of the group, according to a Challenger Technologies report.

She was head of marketing from January 2015 to June 2015, head of valore and marketing from November 2013 to December 2014 and director of marketing and ecommerce from February 2011 to October 2013 at Challenger Technologies. 

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!