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MARKETS & INVESTING | Alpha Bierneza, Singapore
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Ematic Solutions fetches additional US$2.4m

Total is now at US$4.4m, as Ematic prepares for its Series A round.

Singapore-based SaaS provider Ematic Solutions has raised an additional US$2.4m, closing its pre-Series A financing. According to Ematic, this latest round includes new investor Walden International, as well as existing investors Wavemaker Partners, MDI Ventures, and Convergence Ventures. This brings total investment to US$4.4m to-date.
“This latest pre-Series A investment underlines our investors’ continued confidence in our business model, technology, and pace of growth," says Paul Tenney, CEO and founder of Ematic Solutions. "The Series A funds will accelerate everything and power the deployment of more features to make our product suite more efficient in raising engagement and generating email revenue for digital brands.”

Ematic is a cloud-based digital marketing platform designed to increase companies’ email revenue through artificial intelligence. The platform analyses past engagement to identify, predict, and engage consumers with the highest probability of taking action.

It offers an Email Intelligence Cloud, helping digital marketers nimbly build and deploy sophisticated and high-ROI email marketing programmes. Ematic also has Bye-IQ, an application that facilitates smart visitor interaction, automation, database enhancement, and repeat purchase features; and Hi-IQ, an automated application that enhances email subscribers.

Ematic, which is now actively talking to several investors for Series A funding, said the funding will be used to enhance its product suite with a stronger mobile offering, and to build out a highly scalable self-service model for the platform. It also wants to cement its market position in Southeast Asia as well as accelerate expansion across Asia Pacific, recently opening an office in Hong Kong to serve as a launch pad for North Asia.

“Our growth is tripling year-on-year, and since October 2015 monthly recurring revenue has continued to double every six months," says Tenney. "We have also completed our first year of market expansion in Southeast Asia – Indonesia, Thailand, Vietnam, Malaysia, and the Philippines – and our staff has more than quadrupled from 20 in early 2016 to more than 80 now.” 

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