Social media has indeed transformed itself to be the new mainstream in marketing brands and businesses mainly because of its convenience, practicality and usability. But just like any kind of business strategy, not all companies get to succeed in achieving their sales objectives via social media.
There’s only one reason why they end up frustrated using the easiest, not to mention the cheapest form of marketing every created in this generation-they haven’t been introduced to the C3 System yet.
The C3 System is probably the best path towards getting sales in social media. For one, it focuses on the integral parts of the social media landscape, tweaks the areas in which businesses can get their sales accordingly, and provides proper mechanisms in measuring performance and effectiveness of the actions done by companies in working on their business goals.
Parts of the C3 System
There are basically three fundamental areas of the C3 System, and these are Listen, Grow, and Engage.
This is the section in which the foundations of a social media strategy are developed. The very first step done in this aspect is to set the brand’s goals and objectives, identify the metrics that would measure the success of the actions to be done.
It is also in this section where you collect all the data and information you need for your brand, including industry drivers, keywords that describe your business, and competing names. Monitoring tools will likewise be applied to gather data from the right sources, then filter and refine them for better use.
This is also the stage where your brand’s face will first set foot on social media, via creative assets, trending topics and the launch of tools that will allow customers to immediately connect to your business.
In this aspect of the C3 System, you become more interactive with your actions. This is the phase you spread your brand’s name and business via the launch of ads. This is where you test your market’s response to your content and activity.
This is also the stage where your integrate offline media campaigns with social media, like giving away promos, hosting contests, discount sales, etc. Most of all, this is the place where you introduce your brand and interact with the influencers, so you can give them what they want and in turn they can spread your name to their own networks.
Meanwhile, in the Engage aspect, you get to settle with your content strategy through the development of 100 Topics and Brand Persona. This is also where you establish your social media campaigns, such as setting an editorial calendar, producing and syndicating content, and launching viral campaigns.
And yes, this is the stage where you drive your fans, followers and readers further down the sales funnel-where they are transformed into clients, subscribers and loyal patrons.
In a nutshell, the C3 system is all about converting conversations into customers. Rinse, then repeat.
Marcus Ho, Director, Social Media Hub
The views expressed in this column are the author's own and do not necessarily reflect this publication's view, and this article is not edited by Singapore Business Review. The author was not remunerated for this article.
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