Search

Singapore\'s founding father Mr Lee Kuan Yew passes away at 91
REMEMBERING LEE KUAN YEW (1923-2015)
Singapore's founding father Mr Lee Kuan Yew passes away at 91

The State Funeral Service will be held on Sunday.
1191 views

COMMENTARY
MEDIA & MARKETING | Contributed Content, Singapore
Published: 27 Apr 12
2116 views


3 steps to getting sales in social media

Social media has indeed transformed itself to be the new mainstream in marketing brands and businesses mainly because of its convenience, practicality and usability. But just like any kind of business strategy, not all companies get to succeed in achieving their sales objectives via social media.

There’s only one reason why they end up frustrated using the easiest, not to mention the cheapest form of marketing every created in this generation-they haven’t been introduced to the C3 System yet.

The C3 System is probably the best path towards getting sales in social media. For one, it focuses on the integral parts of the social media landscape, tweaks the areas in which businesses can get their sales accordingly, and provides proper mechanisms in measuring performance and effectiveness of the actions done by companies in working on their business goals.

Parts of the C3 System
There are basically three fundamental areas of the C3 System, and these are Listen, Grow, and Engage.

Listen
This is the section in which the foundations of a social media strategy are developed. The very first step done in this aspect is to set the brand’s goals and objectives, identify the metrics that would measure the success of the actions to be done.

It is also in this section where you collect all the data and information you need for your brand, including industry drivers, keywords that describe your business, and competing names. Monitoring tools will likewise be applied to gather data from the right sources, then filter and refine them for better use.

This is also the stage where your brand’s face will first set foot on social media, via creative assets, trending topics and the launch of tools that will allow customers to immediately connect to your business.

Grow
In this aspect of the C3 System, you become more interactive with your actions. This is the phase you spread your brand’s name and business via the launch of ads. This is where you test your market’s response to your content and activity.

This is also the stage where your integrate offline media campaigns with social media, like giving away promos, hosting contests, discount sales, etc. Most of all, this is the place where you introduce your brand and interact with the influencers, so you can give them what they want and in turn they can spread your name to their own networks.

Engage
Meanwhile, in the Engage aspect, you get to settle with your content strategy through the development of 100 Topics and Brand Persona. This is also where you establish your social media campaigns, such as setting an editorial calendar, producing and syndicating content, and launching viral campaigns.

And yes, this is the stage where you drive your fans, followers and readers further down the sales funnel-where they are transformed into clients, subscribers and loyal patrons.

In a nutshell, the C3 system is all about converting conversations into customers. Rinse, then repeat.

 

Marcus Ho, Director, Social Media Hub

The views expressed in this column are the author's own and do not necessarily reflect this publication's view, and this article is not edited by Singapore Business Review. The author was not remunerated for this article.



Sign up for our newsletter

 

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.

Tags: Marcus Ho, Social Media Hub, facebook

LATEST MEDIA & MARKETING JOBS »
PRINT ISSUE »

Subscribe Now
What factors are keeping expats rooted in Singapore?

715 views

What factors are keeping expats rooted in Singapore?

522 views

Can Asian private equity outgrow the west?

194 views

MOST READ EXCLUSIVES

Singapore’s first permanent lifestyle market opens in Bukit Timah

Singapore’s first permanent lifestyle market opens in Bukit Timah

Over 20 brands and labels are gathered together under one roof.

by KRISANA GALLEZO
5 Jan 2015 | 35289 views
 

Singapore Business Review’s 2014 Class of 40 and under

Singapore Business Review’s 2014 Class of 40 and under

Meet a summa cumlaude graduate who rises from poverty to become JP Morgan’s head of corporate finance.

by KRISANA GALLEZO
12 Jan 2015 | 32863 views

16 items that are a tad cheaper in Singapore than in Hong Kong

16 items that are a tad cheaper in Singapore than in Hong Kong

Coffee lovers need not go farther for a cheaper cup of cappuccino.

by KRISANA GALLEZO
20 Mar 2015 | 29378 views
 

Chow Tai Fook opens second store in Singapore

Chow Tai Fook opens second store in Singapore

It's a 1,000-square feet new jewellery shop on Orchard Road.

by KRISANA GALLEZO
26 Feb 2015 | 10918 views

This food hub in Seah Street brings a throwback experience to dining

This food hub in Seah Street brings a throwback experience to dining

It offers an exciting lunch menu which changes every week.

by KRISANA GALLEZO
16 Jan 2015 | 7252 views
 

This is a woman’s world: CRIB launches Singapore’s first business and lifestyle incubator for women

This is a woman’s world: CRIB launches Singapore’s first business and lifestyle incubator for women

Find out what the three key platforms of CRIB are.

by KRISANA GALLEZO
10 Mar 2015 | 7158 views

Check out this integrated office cum lab of Friesland Campina in Singapore

Check out this integrated office cum lab of Friesland Campina in Singapore

A curved glass wall resulted in a 90% open-plan office.

by KRISANA GALLEZO
17 Feb 2015 | 3898 views
 

The New Black hits Singapore with rarest green coffee

The New Black hits Singapore with rarest green coffee

It also boasts of its Impossible Collection curated by the ‘world’s rockstar roasters'.

by KRISANA GALLEZO
5 Mar 2015 | 3774 views

Too many business cards? Why don’t you try Sansan’s business card management service?

Too many business cards? Why don’t you try Sansan’s business card management service?

After Singapore, this contract management company plans to expand in the APAC region.

by KRISANA GALLEZO
12 Feb 2015 | 3693 views
 

This startup created the world’s first bed sensor technology

This startup created the world’s first bed sensor technology

No more patients accidentally falling off hospital beds.

by KRISANA GALLEZO
14 Jan 2015 | 3155 views

Spencer Ogden gets funky with its newest trademark space in Singapore

Spencer Ogden gets funky with its newest trademark space in Singapore

The company invested over $1M to make this signature office possible.

by KRISANA GALLEZO
5 Feb 2015 | 3017 views
 

Meet INSEAD’s new chairman of the board

Meet INSEAD’s new chairman of the board

Find out how Andreas Jacobs plans to bring “business as a force for good”.

by KRISANA GALLEZO
14 Jan 2015 | 2452 views

What it’s like going into business with your significant other

What it’s like going into business with your significant other

A couple who founded an artisanal food outlet, P.Bistro, shares experience.

by KRISANA GALLEZO
9 Jan 2015 | 2070 views
 

LawCanvas saves the day: Easy legal documents in under a minute

LawCanvas saves the day: Easy legal documents in under a minute

The founders revolutionized the legal industry despite having different backgrounds.

by KRISANA GALLEZO
2 Mar 2015 | 1854 views

PocketMath makes buying mobile ad impressions easier

PocketMath makes buying mobile ad impressions easier

It integrates over 20 ad exchanges and offers over 20B impressions a day.

by KRISANA GALLEZO
9 Feb 2015 | 1555 views
 

MetLife builds its first global R&D hub

MetLife builds its first global R&D hub

It bills itself as a first-of-its-kind innovation centre for the insurance industry.

by KRISANA GALLEZO
26 Jan 2015 | 1525 views

The heat is on: This office literally gets a bit hot for their green drive

The heat is on: This office literally gets a bit hot for their green drive

Discover how they execute their green initiatives in the office.

by KRISANA GALLEZO
22 Jan 2015 | 1445 views
 

FTMSGlobal Academy Singapore launches new weekend MBA

FTMSGlobal Academy Singapore launches new weekend MBA

The course fee is below $20,000.

by KRISANA GALLEZO
8 Jan 2015 | 1196 views

Here’s how migrants can be sure their loved ones back home paid the doctor a visit

Here’s how migrants can be sure their loved ones back home paid the doctor a visit

This NRI-focused startup also gives migrants monthly feedback from the doctor.

by KRISANA GALLEZO
7 Jan 2015 | 1185 views
 

What is the future of the sports business in Singapore?

What is the future of the sports business in Singapore?

Can a new billion-dollar stadium give Singapore the edge it needs to compete for world-class sporting events?

by STAFF REPORTER
20 Mar 2015 | 296 views
close Don't Show Again

STAY INFORMED! Get our free weekly newsletter