First women-and-family radio station programmed
Singapore government awards FM92.0 frequency to SPH Unionworks to serve said demographic.
SPH Unionworks beat out 11 valid bids, including those from four other companies -- CMS Media Pte Ltd, MediaCorp Pte Ltd, Singapore Austar Media Group Pte Ltd, and StarHub Ltd.
"The Committee believes SPH Unionworks’ proposal caters to an underserved, niche segment of the population. Existing local radio stations do provide some women and family-related content but none of them are positioned as stations which cater solely to this audience segment," MDA siad in a release.
MDA has held off awarding the remaining vacant FM89.3 frequency since, it said, "other proposals were deemed to be less unique and compelling. This is to give industry players time to develop fresh and innovative concepts that can add further vibrancy to our local radio scene."
|
|
Sign up for our weekly newsletter
|
Do you know more about this story? Contact us anonymously through this link.
Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.
Tags: Singapore media, Singapore radio station, Singapore broadcasting
.jpg "Becoming the leader you love")
![Ten easy-to-implement rules to boost innovation from within - Part 2: To innovate, promote failure\"](http://sbr.com.sg/sites/default/files/imagecache/small/news/Damien Duhamel - HB_0.jpg "Ten easy-to-implement rules to boost innovation from within - Part 2: To innovate, promote failure\\"")
