ERA tops as largest real estate agency in Singapore in 2014

And Conferred Top 1 Brand Winner.

ERA Realty Pte Ltd (ERA), which topped Singapore Business Review’s annual ranking of the largest real estate agencies in the Republic for two consecutive years, 2013 and 2014, is widely recognised by the industry for predominantly being a company that constantly brokers top selling projects. Participating as marketing agents, ERA has an acute understanding of what it takes to enable it to securely be in the top three ranking when it comes to selling top projects – like the Hillford, The Santorini, The Citygate, The Panorama, Riverbank @ Fernvale, Sky Habitat, Commonwealth Towers and 70 St. Patrick’s. ERA’s hold in the top 3 ranking is admirable considering the sluggish market conditions that has plagued 2014.

ERA, has through the years distinguished itself as a company that has set bar-high standards when it comes to grooming exceptional salespersons. Salespersonswho are able to pair their wide knowledge of the projects and their expansive network of customers have often given them the edge to achieve faster sales -The Hillford - being just one of fastest selling projects handled by ERA in 2014. All 281 units, despite its short 60-year leasehold, were sold within hours of its launch in January 2014. As a participating marketing agent, ERA has also had its hand in brokering high profile projects such as Marina One which has seen over 300 units sold in a week when it was launched.

Recognised for its efforts to connect with its consumers, ERA was conferred by Brand Alliance -Influential Brands Top 1 Brand 2014 Winner in the Property Agency category at the recent Influential Brands award ceremony on 7 November 2014.

ERA Realty Pte Ltd Brings Innovative Solutions Through i-ERA

In keeping with Singapore’s SMART Nation vision, ERAbrings innovative solutions through i-ERA, its feature-rich mobile app that gives real estate professionals and consumers access to a powerhouse of property information, research functions and data analytics while on the move, anytime, anywhere. The i-ERA is very much a tailored made app that caters specifically to its end users.

Launched in 2012 in celebration of ERA’s 30th Anniversary, i-ERA has been applauded for delivering the most relevant up-to-date content and search listings, and mortgage calculations for real-time rates by real estate professionals and consumers.

Mr Jack Chua CEO of ERA Realty Pte Ltd, said, “We took great care during the research stage tocreatean applicationthat would combine multiple functions under one roof. The key was to have multiplicity across different channels, yet retaining ease of navigation. We wanted an application that could get the right information to the right people, at the right time and help them make the right decisions.”

Google’s findings from its global study released this year, saw Singapore as the number one smartphone adopter in the world at 85 per cent, outdoing Korea at 80 per cent. The time to
think mobile first is definitely ripe, noted Mr Chua.

With i-ERA, consumers and real estate professionals are not dogged by technical challenges.There is an easy logical path which leads users to the five core features on i-ERA. These are – Property Calculator, Property Search, Property Launches, 24/7 and Career.

Consumers and real estate professionalshave found it difficultto digest and keep up with the host of revisions which have taken place in the property market landscape of late. The changes have included the Mortgage Servicing Ratio (MSR), Total Debt Servicing Ratio (TDSR) and Additional Buyer’s Stamp Duty (ABSD). Financing has now become even more complex than before. One of the core features in i-ERA is the easy to use Property Calculator where functionslike the MSR calculator (allowsbuyers to check on estimated loan quantum for public housing such as HDB re-sale flats and new executive condominiums), TDSR calculator (allows buyers to check on estimated loan quantum for private properties), ABSD calculator (allows buyers to check if there is additional buyer stamp and amount for purchase), SSD calculator (allows buyers to check if there are Seller Stamp Duties, factoring in purchase and resale dates) are available for its end-users.

Lauded for bringing innovative solutions to users, i-ERA with its user-friendly, multifunctional capabilities isavailable at no charge on Android and Apple App Store.