5 more stores are coming over the next 4 years.
One of Singapore’s leading retailer of electrical goods and homewares, Courts Singapore, is expanding its hardware offering through a partnership with US brand, ACE Hardware. Covering 8,000 sqft., Ace Home Improvement Solutions store bills itself as the largest in Singapore. It officially opened in Courts Megastore in Tampines on December 5, 2015.
The new store offers an extensive range of 15,000 brand products from international brands at any one time, including those from trusted and popular American brands that Singaporeans have difficulty obtaining. These products include any home needs, from common maintenance issues to larger-scale Do-It-Yourself projects, covering 14 product categories.
Group Furniture Director of Courts, Steve Church,notes that products from Ace were ‘carefully’ curated to ensure that they are Singapore-centric and suitable for the living space that locals are used to. He believes that DIY projects in Singapore will see fruition with more than 80% of Singaporeans living in HDB flats without a garage, balcony or garden.
Steve explained that instead of lawnmowers and chainsaws, Singaporeans can expect to see products that optimise space, fulfill everyday living needs, and the necessary tools and equipment required to fix, repair and maintain homes. For the less experienced DIYers, Steve said that there is also the option of letting them do it for you with their ‘Helpful Hub’.
Meanwhile, to ensure the best value, Steve said that Courts also benchmarked its prices against the local market. “This underscores our proposition of being a one-stop shopping destination for the home with the best breadth of choice, quality and value,” said Steve.
In the future, five Ace Home Improvement Solutions stores are opening in Singapore within the next four years under an exclusive partnership with Courts.
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