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RETAIL | Staff Reporter, Singapore
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Awareness of social enterprises in Singapore jumped five-fold to 65%

More Singaporeans are patronizing them vs six years ago.

More people in Singapore are becoming aware of social enterprises and are even buying goods or services from them, a joint study by Singapore Centre for Social Enterprise (raiSE) and NUS Asia Centre for Social Entrepreneurship and Philanthropy show.

Based on a survey conducted between May and June for 1,888 respondents, awareness of such enterprises - a revenue-generating business with primarily social objectives - has grown five times more to 65% this year from just 13% six years ago.

The findings, which were released at raiSE's Singapore Social Enterprise Conference found that individuals aged 31-35 are the ones most aware at 70%.

The proportion of respondents who are unwilling to buy from them remained at 23%, the same level seen in 2010.

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