Search

MORE NEWS
RETAIL | Tony Chua, Singapore
Published: 01 Oct 10
4036 views


OSIM turns 30 with fresh look and retail concept

Shop provide luxurious massage chair rooms and stylish trial pods ready to pamper customers.

Lounge in a luxurious massage chair room, in total privacy, or play with the latest lifestyle gadgets at a trial pod … these are some of the latest offerings awaiting customers when they enter a new OSIM shop.

The leading healthy lifestyle company turns 30 this year, with a younger, fresher image, aimed at enhancing the customer’s well being with a more enjoyable shopping experience, according to an OSIM report.

One will enjoy more personalised features in an OSIM shop, with experiential corners like a Trial Pod, which enables customers to try products in an intelligent setting, like uKimono Mini, uMist, uDolly, uVision, uCrown 2, uPampie. New VIP massage chair rooms will allow customers to enjoy a good massage in an OSIM massage chair in total privacy and luxury.

With a new mission, “Inspiring Well-Being,” OSIM has lined up a strategy to reposition itself, inspiring people to take control of their own well-being, working towards feeling great and looking good. The universal appeal of the new OSIM brand identity will also help bring it into new markets, bridging different cultures with a common desire for health and well-being.

The new OSIM brand introduces a friendly icon in the form of a colourful person, representing the focus of OSIM as a customer-centric brand. Its cheerful glow signifies OSIM inspiring one’s well-being, and helping its customers to feel great (on the inside) and look good (on the outside). The colours of the icon represent the environment (essential to customer's well-being): Orange depicting the Sun as the source of energy, Green depicting the natural environment), and Blue representing water.

OSIM will now offer products in distinct categories:-
(a) Relax and Relieve (for stress-relieving and massage)
(b) Tone and Shape (for body toning and calorie-reducing)
(c) Check and Measure (for health monitoring)
(d) Clean and Purify (for air purifying, combating impurities, allergens and bacteria).

The new layout allows customers to better enjoy the use of products in the same category, and navigate more easily within the store, for a better shopping experience.

OSIM is known for its line-up of celebrity endorsements which include luminaries like Gong Li, Lin Chi Ling, S.H.E, Michael Wong, Liza Wang and Louis Koo. Stars will continue to grace OSIM’s products as it enters into its next phase of growth, especially into Asia.

“We have gained greater market share and strengthened our leadership status, and today we celebrate our 30th year with greater resilience and vigor,” says Mr Ron Sim, Founder and CEO, OSIM International.

OSIM worked with international brand consultant, Interbrand, to conduct an extensive regional study to better understand consumers’ changing needs, how the OSIM brand drives demand, and ultimately how it creates value. Extensive research was carried out across the key markets, with consumer insights instrumental in repositioning OSIM for the future.

With better understanding of its customers’ needs, OSIM will better its specialty retail management and enhance product offerings to tailor to different consumers. In addition, it will embark on a new strategy of acquiring global and promising brands to maximize their growth in the strong China market. It will also strengthen its franchise network, which presently spans over 25 cities.

OSIM continues to focus on a strategic business matrix of targeting the growing middle class in Asia and effectively operating its specialty retail outlets to create demand for its products. Globally, OSIM has 566 OSIM shops, 148 GNC shops, 312 Brookstone shops and 48 RichLife shops. OSIM currently has 433 outlets in five key countries of Singapore, China, Hong Kong, Taiwan and Malaysia. Beyond these, there are 133 OSIM franchised outlets in over 20 other countries.

While the OSIM continues to develop its business in all 29 countries globally, China will be its focus for the next lap. The country has 228 OSIM outlets and 48 RichLife outlets, in 35 primary cities like Shanghai, Beijing, Guangzhou, Shenzhen and Chongqing. Singapore remains OSIM’s headquarters.

The company is Asia's No.1 brand in healthy lifestyle products today, with more than 1,074 outlets in 223 cities across 29 countries in Asia, Oceania, Africa, the Middle East, Europe and North America. OSIM was founded in 1979. In the late 1980’s, its business model evolved from one of trading products to developing products.



Sign up for our newsletter

 

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.

CO-WRITTEN ARTICLES & SPONSOR CONTENT ››

The Singapore Institute of Management (SIM Group) has been the key provider of executive education since Singapore’s early days.
71 views

Instead of burying their heads in books or articles on effective marketing techniques, advertising executives may want to sit back, relax and surf the web once in a while.
45 views

With the biggest high-net-worth population growth rates being recorded in Asia Pacific, the state of Penang in Malaysia has been one of the hotspots for luxury residences.
521 views

LATEST RETAIL JOBS »
  • No jobs posted on this category.
PRINT ISSUE »

Subscribe Now
Trains, planes, automobiles and drones

76 views

As goes Hong Kong, so goes Singapore?

635 views

Office property shows no signs of a slowdown

161 views

MOST READ EXCLUSIVES

10 hottest ad execs and marketers under 40

10 hottest ad execs and marketers under 40

Find out who made it to the list.

by KRISANA GALLEZO
14 May 2014 | 71594 views
 

Singapore's 10 most successful 40 and under hotel managers

Singapore\'s 10 most successful 40 and under hotel managers

Find out who's who in the hotel industry.

by KRISANA GALLEZO
12 Mar 2014 | 70228 views

Singapore’s 20 most expensive hotel suites

Singapore’s 20 most expensive hotel suites

Guess which tops the list at S$20,000 a night.

by KRISANA GALLEZO
30 May 2014 | 55462 views
 

Singapore's 6 hot new restaurants in April

Singapore\'s 6 hot new restaurants in April

Warm your belly with these top picks.

by STAFF REPORTER
1 Apr 2014 | 30793 views

What 10 leaders can tell you about starting up in Singapore

What 10 leaders can tell you about starting up in Singapore

Take a sneak peek into the minds of some top VC investors and successful startup founders.

by KRISANA GALLEZO
21 Apr 2014 | 19636 views
 

Singapore's 6 hot new restaurants in March

Singapore\'s 6 hot new restaurants in March

Get a taste of NYC's eclectic undergound dining.

by STAFF REPORTER
18 Mar 2014 | 17896 views

Singapore’s top 5 hotel Sunday champagne brunches

Singapore’s top 5 hotel Sunday champagne brunches

Brunch meals start at $158.

by STAFF REPORTER
14 Apr 2014 | 13176 views
 

Check how this dull space was turned into a bewitching café in a garden

 Check how this dull space was turned into a bewitching café in a garden

It brought a “picnic in the park” concept.

by KRISANA GALLEZO
22 Apr 2014 | 12759 views

Should everyone be happy with falling private home prices?

Should everyone be happy with falling private home prices?

And will the cooling measures be relaxed by 2015?

by STAFF REPORTER
9 Apr 2014 | 9432 views
 

Korea’s Yoogane to open second outlet in Singapore

Korea’s Yoogane to open second outlet in Singapore

More outlets are soon to come.

by KRISANA GALLEZO
29 May 2014 | 7047 views

Why are office rents suddenly the hottest topic in the property market?

Why are office rents suddenly the hottest topic in the property market?

Everyone has been buzzing about it.

by STAFF REPORTER
26 Mar 2014 | 5974 views
 

Will April be a better month for Singapore home sales?

Will April be a better month for Singapore home sales?

Everyone's devastated by the sudden crash in March.

by STAFF REPORTER
23 Apr 2014 | 5025 views

Singaporeans mine gold in ‘second hand economy’ amidst skyrocketing cost of living

Singaporeans mine gold in ‘second hand economy’ amidst skyrocketing cost of living

8 in 10 Singaporeans admit to purchasing pre-owned goods.

by CARMINA JARIEL
28 Mar 2014 | 2750 views
 

Sour profits force Singapore's F&B outlets to relocate or shut down

Sour profits force Singapore\'s F&B outlets to relocate or shut down

Blame it on rising rents, tighter manpower.

by CARMINA JARIEL
8 Apr 2014 | 1812 views

Singapore's most followed Google+ personality joins local startup

Singapore\'s most followed Google+ personality joins local startup

Check out how "SuperMommy" plans to take Tickled Media into another level.

by KRISANA GALLEZO
3 Apr 2014 | 1712 views
 

Take an exclusive tour at Camden Medical Centre's new healthcare facilities

Take an exclusive tour at Camden Medical Centre\'s new healthcare facilities

Check-up jitters no more.

by STAFF REPORTER
10 Apr 2014 | 1579 views

Singapore hoteliers bracing for room oversupply

Singapore hoteliers bracing for room oversupply

Occupancy to remain flat, they say.

by CARMINA JARIEL
20 Mar 2014 | 1392 views
 

Meet the man who wants to change mobile networking in Singapore

Meet the man who wants to change mobile networking in Singapore

It’s all about ‘the art of click'.

by STAFF REPORTER
7 May 2014 | 1253 views

SingTel out, SIA in: Singapore Grand Prix finds new big time sponsor

SingTel out, SIA in: Singapore Grand Prix finds new big time sponsor

6-year partnership comes to an end.

by CARMINA JARIEL
15 Apr 2014 | 1250 views
 

Former executives at Yahoo! and InterContinental Hotels back Singapore startup

Former executives at Yahoo! and InterContinental Hotels back Singapore startup

See how they're building their travel search empire.

by STAFF REPORTER
14 Apr 2014 | 1089 views

See how this startup allows you to create a web game in just 5 minutes

See how this startup allows you to create a web game in just 5 minutes

It’s the Wordpress for video games.

by STAFF REPORTER
19 Mar 2014 | 1084 views
 

Singapore's alcohol distributors face hangover as booze tax hike weighs on sales

Singapore\'s alcohol distributors face hangover as booze tax hike weighs on sales

How will boozehounds bear the brunt?

by CARMINA JARIEL
11 Mar 2014 | 1011 views

Property investors turn to medical suites as alternative investment

Property investors turn to medical suites as alternative investment

Occupancy rate jumped to 84.6%.

by STAFF REPORTER
3 Apr 2014 | 931 views
 

Ooops, Singapore does a U-turn with new stance on Bitcoin

Ooops, Singapore does a U-turn with new stance on Bitcoin

It’s showtime for Bitcoin exchange operators.

by CARMINA JARIEL
17 Mar 2014 | 847 views

Find out how this Singapore startup allows customers to send money through Facebook

Find out how this Singapore startup allows customers to send money through Facebook

CEO reveals next big plans.

by STAFF REPORTER
12 Mar 2014 | 824 views
 

See how 99.co plans to pacify exasperated house-hunters in Singapore

See how 99.co plans to pacify exasperated house-hunters in Singapore

Tired of bogus listings?

by CARMINA JARIEL
22 May 2014 | 806 views

Is DocDoc sick or just a target of poor prognosis?

Is DocDoc sick or just a target of poor prognosis?

The truth behind the exit of 7 executives explained.

by KRISANA GALLEZO
12 Mar 2014 | 756 views
 

Singapore startup builds world’s first crowdpricing platform

Singapore startup builds world’s first crowdpricing platform

Here’s how you could end up paying less.

by KRISANA GALLEZO
29 May 2014 | 738 views

See how JamiQ helps you track your digital footprint in different languages

See how JamiQ helps you track your digital footprint in different languages

It’s now looking for strategic investors.

by STAFF REPORTER
2 Apr 2014 | 342 views
 

JPMAM’s new CEO says clients should “re-risk” their portfolios

JPMAM’s new CEO says clients should  “re-risk” their portfolios

Find out why this is urged.

by STAFF REPORTER
31 Mar 2014 | 325 views
close Don't Show Again

STAY INFORMED! Get our free weekly newsletter