Search

MORE NEWS
RETAIL | Tony Chua, Singapore
Published: 01 Oct 10
4592 views


OSIM turns 30 with fresh look and retail concept

Shop provide luxurious massage chair rooms and stylish trial pods ready to pamper customers.

Lounge in a luxurious massage chair room, in total privacy, or play with the latest lifestyle gadgets at a trial pod … these are some of the latest offerings awaiting customers when they enter a new OSIM shop.

The leading healthy lifestyle company turns 30 this year, with a younger, fresher image, aimed at enhancing the customer’s well being with a more enjoyable shopping experience, according to an OSIM report.

One will enjoy more personalised features in an OSIM shop, with experiential corners like a Trial Pod, which enables customers to try products in an intelligent setting, like uKimono Mini, uMist, uDolly, uVision, uCrown 2, uPampie. New VIP massage chair rooms will allow customers to enjoy a good massage in an OSIM massage chair in total privacy and luxury.

With a new mission, “Inspiring Well-Being,” OSIM has lined up a strategy to reposition itself, inspiring people to take control of their own well-being, working towards feeling great and looking good. The universal appeal of the new OSIM brand identity will also help bring it into new markets, bridging different cultures with a common desire for health and well-being.

The new OSIM brand introduces a friendly icon in the form of a colourful person, representing the focus of OSIM as a customer-centric brand. Its cheerful glow signifies OSIM inspiring one’s well-being, and helping its customers to feel great (on the inside) and look good (on the outside). The colours of the icon represent the environment (essential to customer's well-being): Orange depicting the Sun as the source of energy, Green depicting the natural environment), and Blue representing water.

OSIM will now offer products in distinct categories:-
(a) Relax and Relieve (for stress-relieving and massage)
(b) Tone and Shape (for body toning and calorie-reducing)
(c) Check and Measure (for health monitoring)
(d) Clean and Purify (for air purifying, combating impurities, allergens and bacteria).

The new layout allows customers to better enjoy the use of products in the same category, and navigate more easily within the store, for a better shopping experience.

OSIM is known for its line-up of celebrity endorsements which include luminaries like Gong Li, Lin Chi Ling, S.H.E, Michael Wong, Liza Wang and Louis Koo. Stars will continue to grace OSIM’s products as it enters into its next phase of growth, especially into Asia.

“We have gained greater market share and strengthened our leadership status, and today we celebrate our 30th year with greater resilience and vigor,” says Mr Ron Sim, Founder and CEO, OSIM International.

OSIM worked with international brand consultant, Interbrand, to conduct an extensive regional study to better understand consumers’ changing needs, how the OSIM brand drives demand, and ultimately how it creates value. Extensive research was carried out across the key markets, with consumer insights instrumental in repositioning OSIM for the future.

With better understanding of its customers’ needs, OSIM will better its specialty retail management and enhance product offerings to tailor to different consumers. In addition, it will embark on a new strategy of acquiring global and promising brands to maximize their growth in the strong China market. It will also strengthen its franchise network, which presently spans over 25 cities.

OSIM continues to focus on a strategic business matrix of targeting the growing middle class in Asia and effectively operating its specialty retail outlets to create demand for its products. Globally, OSIM has 566 OSIM shops, 148 GNC shops, 312 Brookstone shops and 48 RichLife shops. OSIM currently has 433 outlets in five key countries of Singapore, China, Hong Kong, Taiwan and Malaysia. Beyond these, there are 133 OSIM franchised outlets in over 20 other countries.

While the OSIM continues to develop its business in all 29 countries globally, China will be its focus for the next lap. The country has 228 OSIM outlets and 48 RichLife outlets, in 35 primary cities like Shanghai, Beijing, Guangzhou, Shenzhen and Chongqing. Singapore remains OSIM’s headquarters.

The company is Asia's No.1 brand in healthy lifestyle products today, with more than 1,074 outlets in 223 cities across 29 countries in Asia, Oceania, Africa, the Middle East, Europe and North America. OSIM was founded in 1979. In the late 1980’s, its business model evolved from one of trading products to developing products.



Sign up for our newsletter

 

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.

LATEST RETAIL JOBS »
  • No jobs posted on this category.
    PRINT ISSUE »

    Subscribe Now
    What factors are keeping expats rooted in Singapore?

    439 views

    What factors are keeping expats rooted in Singapore?

    461 views

    Can Asian private equity outgrow the west?

    148 views

    MOST READ EXCLUSIVES

    Singapore’s 10 most sought-after 40 and under investors

    Singapore’s 10 most sought-after 40 and under investors

    Check out who made the cut.

    by KRISANA GALLEZO
    19 Dec 2014 | 46297 views
     

    Singapore’s first permanent lifestyle market opens in Bukit Timah

    Singapore’s first permanent lifestyle market opens in Bukit Timah

    Over 20 brands and labels are gathered together under one roof.

    by KRISANA GALLEZO
    5 Jan 2015 | 33278 views

    Singapore’s top 5 work from home jobs

    Singapore’s top 5 work from home jobs

    Here are jobs that you can do while sitting on your couch or in your favorite coffee shop.

    by KRISANA GALLEZO
    11 Dec 2014 | 31460 views
     

    Singapore Business Review’s 2014 Class of 40 and under

    Singapore Business Review’s 2014 Class of 40 and under

    Meet a summa cumlaude graduate who rises from poverty to become JP Morgan’s head of corporate finance.

    by KRISANA GALLEZO
    12 Jan 2015 | 29794 views

    Find out the 10 most expensive districts to rent an HDB flat in Singapore

    Find out the 10 most expensive districts to rent an HDB flat in Singapore

    Glitzy Bukit Timah is off the list.

    by KRISANA GALLEZO
    19 Dec 2014 | 27678 views
     

    Singapore’s hot new restaurants in December

    Singapore’s hot new restaurants in December

    Japanese restos take over Singapore’s sizzling dining scene.

    by KRISANA GALLEZO
    17 Dec 2014 | 9653 views

    This food hub in Seah Street brings a throwback experience to dining

    This food hub in Seah Street brings a throwback experience to dining

    It offers an exciting lunch menu which changes every week.

    by KRISANA GALLEZO
    16 Jan 2015 | 6476 views
     

    Singapore’s first news aggregation app attracts 1 million users in two years

    Singapore’s first news aggregation app attracts 1 million users in two years

    Stay in the loop with news and lifestyle content from SBR and 600 other publishers.

    by KRISANA GALLEZO
    10 Dec 2014 | 3354 views

    Too many business cards? Why don’t you try Sansan’s business card management service?

    Too many business cards? Why don’t you try Sansan’s business card management service?

    After Singapore, this contract management company plans to expand in the APAC region.

    by KRISANA GALLEZO
    12 Feb 2015 | 2826 views
     

    This startup created the world’s first bed sensor technology

    This startup created the world’s first bed sensor technology

    No more patients accidentally falling off hospital beds.

    by KRISANA GALLEZO
    14 Jan 2015 | 2779 views

    Check out this integrated office cum lab of Friesland Campina in Singapore

    Check out this integrated office cum lab of Friesland Campina in Singapore

    A curved glass wall resulted in a 90% open-plan office.

    by KRISANA GALLEZO
    17 Feb 2015 | 2652 views
     

    Go inside the gorgeous new headquarters of Ingredion in Singapore

    Go inside the gorgeous new headquarters of Ingredion in Singapore

    Its state-of-the-art kitchen space is not to be missed.

    by KRISANA GALLEZO
    18 Dec 2014 | 2632 views

    Spencer Ogden gets funky with its newest trademark space in Singapore

    Spencer Ogden gets funky with its newest trademark space in Singapore

    The company invested over $1M to make this signature office possible.

    by KRISANA GALLEZO
    5 Feb 2015 | 2588 views
     

    What Singaporean investors can expect from Okinawa’s development

    What Singaporean investors can expect from Okinawa’s development

    A 40% tax cut in setting up business is expected to lure investors.

    by KRISANA GALLEZO
    12 Dec 2014 | 2262 views

    Meet INSEAD’s new chairman of the board

    Meet INSEAD’s new chairman of the board

    Find out how Andreas Jacobs plans to bring “business as a force for good”.

    by KRISANA GALLEZO
    14 Jan 2015 | 2250 views
     

    Jack Wills opens its first store in Singapore

    Jack Wills opens its first store in Singapore

    A 'fun' brand that values the Brit vibe. Put your game face on!

    by KRISANA GALLEZO
    10 Dec 2014 | 2014 views

    The future of innovation: What’s next after Facebook and Twitter?

    The future of innovation: What’s next after Facebook and Twitter?

    A video version of Twitter might be under way.

    by KRISANA GALLEZO
    11 Dec 2014 | 1823 views
     

    What it’s like going into business with your significant other

    What it’s like going into business with your significant other

    A couple who founded an artisanal food outlet, P.Bistro, shares experience.

    by KRISANA GALLEZO
    9 Jan 2015 | 1777 views

    This could be your best pal when no one’s around to help during an emergency

    This could be your best pal when no one’s around to help during an emergency

    TagBio's ID-Life features accessories with critical info embedded in QR codes.

    by KRISANA GALLEZO
    16 Dec 2014 | 1529 views
     

    PocketMath makes buying mobile ad impressions easier

    PocketMath makes buying mobile ad impressions easier

    It integrates over 20 ad exchanges and offers over 20B impressions a day.

    by KRISANA GALLEZO
    9 Feb 2015 | 1342 views

    SFIC Institute's new training hub overhauls carpenters' career image

    SFIC Institute\'s new training hub overhauls carpenters\' career image

    It’s the first carpentry training center in Singapore’s furniture industry.

    by KRISANA GALLEZO
    10 Dec 2014 | 1328 views
     

    Kungfumath wants to revamp boring e-learning portals

    Kungfumath wants to revamp boring e-learning portals

    “Play with numbers” in its literal sense.

    by KRISANA GALLEZO
    5 Dec 2014 | 1316 views

    The heat is on: This office literally gets a bit hot for their green drive

    The heat is on: This office literally gets a bit hot for their green drive

    Discover how they execute their green initiatives in the office.

    by KRISANA GALLEZO
    22 Jan 2015 | 1287 views
     

    MetLife builds its first global R&D hub

    MetLife builds its first global R&D hub

    It bills itself as a first-of-its-kind innovation centre for the insurance industry.

    by KRISANA GALLEZO
    26 Jan 2015 | 1258 views

    FTMSGlobal Academy Singapore launches new weekend MBA

    FTMSGlobal Academy Singapore launches new weekend MBA

    The course fee is below $20,000.

    by KRISANA GALLEZO
    8 Jan 2015 | 1047 views
     

    Here’s how migrants can be sure their loved ones back home paid the doctor a visit

    Here’s how migrants can be sure their loved ones back home paid the doctor a visit

    This NRI-focused startup also gives migrants monthly feedback from the doctor.

    by KRISANA GALLEZO
    7 Jan 2015 | 961 views

    ENVision campaign‘s ‘hard truth’ could make you think twice

    ENVision campaign‘s ‘hard truth’ could make you think twice

    Singapore might run out of space for trash by 2035 and more.

    by KRISANA GALLEZO
    15 Dec 2014 | 770 views
     
    close Don't Show Again

    STAY INFORMED! Get our free weekly newsletter