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RETAIL | Staff Reporter, Singapore
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The battle is on for e-commerce supremacy in Singapore

Amazon is vying for dominance with the launch of Amazon Prime.

Bloomberg reports that the Chinese tech trinity of Baidu Inc., Alibaba Group Holding Ltd., and Tencent Holdings Ltd. are trying to gain an advantage by flexing the online payment capabilities they've honed at home. Further abroad, they're investing in everything from shopping portals such as Lazada Group SA to ride-sharing apps like Go-Jek.

Amazon.com Inc., on the other hand, just upped the ante by making Singapore the 16th country to have a fully fledged Prime service, including video. CEO Jeff Bezos wants Amazon to become an addictive habit; augmented-reality-assisted shopping may be its next big push, according to Bloomberg Intelligence.

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