5 reasons why you should be a guest bloggerBY SEE WEE HENG
Guest Blogging simply means writing and publishing a blog post on someone else’s website or blog. The opportunity to guest blog may be by an invitation from the host blogger or a request from the interested guest blogger.
Once initiated, the host blogger & guest blogger will need to come to an agreement on the guest post topic and content. The host blogger will usually give credit and recognition to the guest blogger by allowing the inclusion of their personal bio and a backlink to their blog at the end of the guest post.
Very few Asian bloggers seek out guest blogging opportunities which is a real pity because there are so much benefits behind guest blogging for guest writer.
Here are the 5 reasons why guest posting is such a key strategy for all aspiring bloggers:
1. Limelight Please!
Your guest post subtly introduce yourself and provides a sneak preview of what your own blog has to offer to new readers. Hence it is always important to cherish guest post opportunities and deliver good content that will really get your host blogger readers' attention.
If the host blogger is part of an interest group community, a well written guest post will make the community take notice and involve you in their future communications or activities.
Regular guest posts of high quality contents can lead to future guest post invitations on larger platforms.
2. Traffic, Traffic, Traffic
Exposure of great content to new readers and communities will inevitably drive immediate traffic and subsequent organic visits to your blog.
I personally value future organic traffic over the initial spike from the initial release of the guest post.
Organic traffic will build the fundamental bedrock of your blog traffic and you need not be subjected to page view dips should you be too busy to post new entries on your blog for a period of time.
3. Works Wonders for Search Engine Optimization
We all know the importance of search engine optimization for blog traffic. To rank high organically on Google, you will need extensive links from external websites.
Guest blogging is a relatively easy way to get custom anchor text, high quality one way external backlinks to your blog. If your content is seen as relevant and your blog keeps popping up for relevant and similar search terms, all the pages that you are on will experience a rise in search engine placement.
4. Build Relationship with Other Bloggers
By being a responsible guest writer and adding value to a host blog, you have the chance to build strong relationships with these host bloggers.
Many of them have strong presence across numerous social media channels such as Facebook & Twitter hence making them extremely influential. They are good network contacts to have.
With these strong network, you will be able to grow your influence in the social media arena and ultimately enhance your blog readership & traffic.
5. Brand & Build Your Credibility
Host bloggers will only upload quality guest post on their blogs. By contributing posts on a number of external blogs, you will gradually be seen as the subject matter expert.
This helps build your credibility and makes it easy for people & search engine algorithms to trust you and take your word for it.
Be My Guest Blogger!
Guest blogging for www.AspirantSG.com is a great opportunity to gain exposure for your own website / blog!
You will be fully acknowledged for your post with your author bio and link to your website/blog mentioned at the end of the guest post. Your post will also be communicated together with your twitter handle on my twitter account.
See Wee Heng is a Social Media & Digital Marketer with experience in B2B + B2C Marketing & Branding. He shares his experiences as an Avid Foodie, Curious Traveller & Social Media Enthusiast on his blog: www.AspirantSG.com and interacts with over 20,000 followers daily on twitter via the handle @AspirantSG.