It plans to expand into two other countries.
Every day in the world, there are people who consume alcohol. Due to work commitments, a substantial group of these people are those who happen to be driving at the same time. These people have always faced a dilemma -- "Should I take a cab back and collect my car the next day, or should I take a nap to clear my alcohol level before driving, OR should I take a risk and just drive?".
People who drive, but, for some reasons, are unable to drive do not need any other form of transportation such as cabs. What they require are qualified drivers who can send them and their car home safely.
A taxi can’t bring your car home with you, but a valet driver can. JOCKY is a cashless mobile app that connects car users to designated valet drivers seamlessly to help get you and your car home safely.
Co-founder Bernard Lim, 31, explains that JOCKY enhances the safety of our roads by connecting car owners with qualified drivers easily and efficiently through their platform. With this platform, users can drink with a peace of mind, knowing that they'll not get into trouble with the law. It also helps users save time -- they won't need to spend time the following day to get their cars back. Lastly, he adds that this platform helps users save money -- a cab ride home plus a cab ride the following day to collect their cars usually adds up to be more expensive than a single trip via a qualified driver requested through JOCKY.
Traditionally. people request for a valet driver via phone calls to different providers. JOCKY provides the platform for users to seek valet drivers, which essentially means that users are reaching out to many different providers at any one point in time. Also, by using technology, the hassle of phone communications that has a tendency to lead to miscommunication is avoided. Plus, JOCKY is cashless -- users literally pass their car keys to their drivers, get chauffeured, and then collect back their keys.
While the industry currently works on a fixed pricing structure, Lim said that they are actively developing the back-end to transit to a variable cost pricing structure. “We aim to convert the pricing model in 3 months' time,” he said.
Lim has a passion for driving, and so, with this passion, he initially joined Louis and Tommy in running a traditional drive-home service in order to be able to drive all sorts of cars. It is from the running of a traditional drive-home service that he realised the inefficiencies and issues facing both customers and service providers. From there, he roped in tech-based friends and proposed the idea of JOCKY.
JOCKY has not been funded yet. To raise money, Lim scrapped his personal car.
Moving forward, the team behind JOCKY aims to completely overhaul the pricing model, from fixed to variable. “This will differentiate us completely from any current competitors, both tech-based and traditional. We have confidence this will be the biggest draw that brings users on-board,” said Lim.
In the long run, they aim to launch in 2 other markets - Australia and Japan.
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