Satisfaction levels for public buses, taxis up in Q2

The whole land transport sector scored 67.8 points.

Singapore's land transport sector scored 67.8 points in terms of customer satisfaction in Q2, up 0.99 ppt YoY, the Institute of Service Excellence at Singapore Management University (ISE@SMU) revealed.

The sector is composed of taxi services, transport booking apps, public buses, and mass rapid transit system.

According to ISE@SMU's Customer Satisfaction Index of Singapore (CSISG), only taxi services and public buses saw score increases in their scores. Taxi services' score went up 1.85 ppt to 71.8 points, whilst public buses' inched up 2.23 ppt to 64.9 points.

Despite a rise in taxi services' score, ISE@SMU saw a decline in the "comfort of the ride" factor.

Meanwhile, transport booking apps scored up by 0.52 ppt to 69.3 points, which is not considered statistically significant by ISE@SMU.

The score for mass rapid transit systems dropped 1.6 ppt to 64.8 points. Customer satisfaction and perceived quality scores for the subsector were significantly lower in July compared to the months from April to June.

ISE@SMU said the decline was related to the weekday signalling tests at the end of May and the train disruptions that followed.

"We found that ‘train frequency’, ‘handling of train disruptions’ and ‘reliability of trains’ were top attributes with significant impact on perceived quality. It is clear that commuters’ perceptions of quality relate to whether train operations are well managed to get them to their destination in an effective manner," ISE@SMU head of research and consulting Chen Yongchang said.

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!