They will launch marketing campaigns to promote the country as a destination and connecting hub.
The Singapore Tourism Board (STB), Changi Airport Group (CAG), and Qantas signed a Memorandum of Understanding (MOU) to jointly invest $5m to promote Singapore tourism.
Under the MOU, the three parties will jointly conduct marketing campaigns in Australia, United Kingdom, and Southeast Asia to promote travel on Qantas services via Singapore.
In line with this, Qantas from April 2018 will operate over 50 return services in to and out of Changi Airport each week. Changi will also offer a total of 53 weekly services (about 19,600 weekly seats) between Singapore and London to support Qantas’ new flights.
Changi Airport handled 62.2m passenger movements in 2017, with London as its busiest long haul destination.
“Australia and the UK have always been important source markets for Singapore, ranking 5th and 12th respectively in 2017. The addition of more Qantas services, especially the return of the iconic Kangaroo Route, is set to draw even more visitors from the two countries,” said Lionel Yeo, CEO of STB, in a press release.
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