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CO-WRITTEN / PARTNER | Staff Reporter, Singapore
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Great Eastern Life Awarded Team of the Year - Life Insurance at the SBR Management Excellence Awards 2018

Their new digital platforms, GETGREAT and UPGREAT, aims to form long-lasting customer relationships.

Great Eastern is committed to going beyond the traditional role of an insurance company to empower the community to live healthier and better. In line with this, Great Eastern launched GETGREAT and UPGREAT, two exciting digital platforms with industry-first features to empower and reward customers and community to live healthier and better.

The Great Eastern team behind the development and launch of the GETGREAT and UPGREAT was part of the overall digital transformation strategy to build more inclusive platforms that go beyond mere insurance to exciting everyday interactions and experiences.

The features and activities in both platforms are designed to build long-lasting relationships between Great Eastern and its customers. The Play & Win feature and personalised coaching from artificial intelligence-powered wellness coach provide exciting everyday interactions and experiences to users.

Response to GETGREAT and UPGREAT have been very positive, with more than 75,000 signups and activity rates above 60%.

In recognition of the dedication and strong teamwork by the Great Eastern team in developing and successfully launching GETGREAT and UPGREAT, they were awarded Team of the Year at the Singapore Business Review Management Excellence Awards 2018 for Life Insurance.

Commented Ryan Cheong, Managing Director, Strategy and Transformation Great Eastern, “These two platforms were developed with close collaboration with our customers and our agency workforce. We look forward to more digital initiatives that are created with our stakeholders”.

The Singapore Business Review Management Excellence Awards was held on November 22, 2018 at the Conrad Centennial Singapore. The award honours the country's most outstanding business leaders, including trailblazing individuals and teams whose initiatives have brought tangible business gains for their company's operations.

The 2018 nominees were judged by a panel consisting of Henry Tan, Managing Director at NEXIA TS; David Chew, Executive Director, Risk Advisory Deloitte Southeast Asia, Lim Wei Wei, Partner, Practice Leader, Governance, and Risk at Baker Tilly TFW; Pardeep Singh Khosa, Director of Dispute Resolution at Drew & Napier; and Yang Eu Jin, Partner and Co Head of Capital Markets Practice at RHTLaw Taylor Wessing LLP.

If you would like to join the 2019 awards and be awarded as one of the most outstanding management executives of Singapore, please email julie@charltonmediamail.com.

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