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CO-WRITTEN / PARTNER | Staff Reporter, Singapore

How your private bank can do more for you

With ‘Banking to Live’, Bordier and Cie reclaims what it means to be a private banker in the truest sense.

The trope of “protecting intergenerational wealth and assets” is not an uncommon one among private banks. Many institutions pride themselves on upholding the narrative of protecting and growing wealth for future generations, but what of the present?

As a trusted advisor, the private bank should aim to understand its clients’ deepest aspirations and goals. Bordier & Cie, for this reason, has launched a truly systematic way of understanding clients’ needs. Based on established psychological theories and peer-reviewed research, Bordier has devised a proprietary mapping tool to deep dive into a client’s intrinsic drives. This insight in then translated into investment strategies that are truly tailored to support the client’s individual aspirations.

More than just a segment-based value proposition strategy, clients are analysed according to a composite of five primary archetypes. Each individual can be all five types in varying degrees, with the investment strategies matched accordingly.

Proprietary algorithm for client mapping

Clients bank to live. It is important to understand who clients are beyond merely KYC AML requirements and in fact beyond traditional investment suitability criteria.

Equipped with over 170 years of private banking expertise, Bordier’s proprietary algorithm seeks to understand clients better. It maps out clients’ corresponding long-term needs and aspirations which can be augmented by other private banking and lifestyle services. More importantly, the tool works by analysing a client’s mapping results for portfolio management.

The resulting portfolio has its own strategy, risk profile, portfolio construction and expected returns. These are combined to provide the client with a detailed overview of his relationship with the bank, ensuring that each sub-account is in line with the client’s aspirations and life goals.

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