As consumers increasingly move from their traditional in-store shopping habits to researching, choosing and purchasing products on-line, customer experience has become the mantra for today's marketers. They strive to reach the customer at every touchpoint along the journey, looking to deliver personalised experiences that will not only close the sale but keep the customer coming back for more.
When the full magnitude of the Covid-19 pandemic took hold, trading firms across the Asia-Pacific had to deploy their pre-existing business continuity plans (BCPs) - It has been an eye-opening experience.
Whether it’s due to the COVID-19 pandemic, forward-thinking leadership in modern companies, or simply the millennial workforce’s growing wanderlust, there’s no denying of the fact that remote work is on the rise.
As the commercial rollout of 5G begins in earnest this year, connectivity will undoubtedly increase, with more than 80% of residents owning a smartphone, and internet users spending more than three hours per day on mobile devices.
In the recent elections, we saw the rise of social media as powerful communications platforms, as Facebook, Twitter, YouTube and others were used to discuss election issues in public and galvanise the public to vote.