Just as Singapore is benefiting from the invisible hand of technology, we have also ushered an era of data ubiquity where anyone – from the CEO to the intern, from professor to the student – can use that data for smarter decision-making.
It was during one fine day in my trip at East Coast Park, when I decided to use a bike sharing app for the first time.
I thought I was a loyal customer to a local bicycle rental kiosk at the park where I would pay $8 for a two-hour ride.
The two morning SMRT train faults on 15 Nov 2017 will make anyone want to find out the reasons why problems continue to exist regularly for the brand.
At a press interview in October 2017, the CEO took full responsibility for the many past failures of SMRT's train services.
Recognising data as a resource similar to traditional resources like water and energy can give Singapore a competitive advantage and propel the country to become a key player in the global digital economy.
Last April Facebook Messenger announced the introduction of chatbots, presenting a major opportunity for businesses in Singapore and beyond which are looking to connect with their customers on a more personal level.
With the recent publicity stunt gone wrong by NTUC income's "retirement planning announcement" from a Singapore actress and also the past "bad taste" publicity stunts in Singapore such as the "Ulu Pandan Bear Scare" by Philips, the "Raffles Place Army Platoon" by the National Geographic Channel, or the "Vandalised Post Boxes" by SingPost, I bet many marketing managers in Singapore may be scratching their heads and thinking if publicity stunts are worth trying.
Content marketing may seem like the upcoming buzz in Singapore and Asian marketing landscape; however, for most businesses in Singapore and Asia, they may not realise that they are already doing some form of content marketing.
Recently, news came viral online about a local marketing agency for a large telecommunications giant which had engaged in an unethical smearing campaign to create non-genuine complaints in order to badmouth the competitors of the telecommunications giant.