Neeta Lachmandas assumed the position of Executive Director at Singapore Management University's Institute of Service Excellence (SMU-ISE) in October 2015. In her current capacity, she leads the Institute in driving forward its mission to raise service levels in Singapore through three key areas of focus: benchmarking and comparative analysis using customer satisfaction data analytics, research and though leadership, and industry engagement.
Prior to her ISE appointment, Neeta was Assistant Chief Executive, Business Development Group, at the Singapore Tourism Board (STB). Neeta has 20 years of working experience in the areas of marketing, communications, account management and business development, in companies such as Leo Burnett (S) Pte Ltd, Northwest Airlines Inc. and the Media Corporation of Singapore.
Throughout this time, Neeta had been responsible for profile building, business development, identifying and targeting new clients, brand management, advertising and client communication, public relations, event management and putting into place loyalty and CRM strategies.
Neeta graduated from the National University of Singapore with a Bachelors of Law degree (LLB) hons.