Kristy Castleton is the founder and MD of Rebel & Soul, a socially conscious business who produce highly memorable events for global brands across Asia Pacific. Kristy is both the rebel and the soul, an extrovert and a geek. Her passion for neuroscience and technology teamed with a love for parties and new experiences, drove her to set up an agency that does things a little differently to all the rest.
Rebel and Soul work with brands like Heineken, HSBC, Chanel and MINI and agencies such as Dentsu and Saatchi & Saatchi to create events that pack a punch. Think wearables, gamification, holograms and virtual reality mixed with awesome music and a free flow bar. Rebel & Soul’s vision is to drive event technology to be the new frontier of marketing in Asia. Kristy spent years working on weird and wonderful events and campaigns in Europe at festivals, F1’s and the Olympics and wanted to bring a snippet of the event marketing fun out east.
Kristy was nominated Campaign Asia to be on their Women to Watch list. Team Rebel also provide pro bono event consultancy for local charities, not for profits and initiatives including Billion Bricks, the Thomson Reuters Trust Forum, 100 Resilient Cities initiative by the Rockefeller Foundation and their global giving partner Buy1Give1.