CapitaLand takes its shopping voucher digital

CapitaVoucher can be purchased, stored and redeemed via the CapitaStar app.

CapitaLand is taking what it claims to be its most popular shopping voucher with a network of over 2,000 stores across 16 malls digital on its CapitaStar app as the firm revs up its digital transformation, an announcement revealed.

The eCapitaVoucher incorporates gifting and bulk purchase features, a first of its kind feature, according to CapitaLand. It can be purchased, stored and redeemed via the app. Shoppers can buy or gift eCapitaVouchers 24 hours daily and receive timely reminders about voucher expiry dates.

Also read: Grab partners with CapitaLand for loyalty programme tie-up

CapitaStar members can also exchange their STAR$ for eCapitaVouchers for quick and easy redemption at various cashier points using the CapitaStar app. STAR$ can also be exchanged for merchant deals on the app.

“In the age of digital disruption, we see digital technology as a key enabler to strengthen CapitaLand’s real estate offerings,” Jason Leow, president for Asia & retail at CapitaLand, said in a statement. “Digitalising CapitaVoucher will further enhance CapitaStar’s functionality and make it an even more powerful tool to drive retail sales at CapitaLand malls. By digitally transforming our business processes and interactions with our shoppers, we strive to enrich the phygital experience at our properties.”

CapitaVoucher reportedly achieved $90m in sales in 2018, which is its second consecutive year of double-digital growth, the firm added. The CapitaStar platform to-date has amassed approximately 950,000 in Singapore since its launch in 2011.

Also Read

Singapore SMEs’ cyber risk awareness declines: report

Singapore records 741 ransomware attacks in 2023

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit