IMDA launches infocard standard for AI chatbot transparency

The infocard must state what the chatbot can or cannot do and how data is handled, amongst others.

The Infocomm Media Development Authority (IMDA) has published new guidelines to help consumers navigate the use of generative AI chatbots.

The "Transparency Guidelines for GenAI Chatbots" aims to standardise the information that chatbot employers must provide to customers, which is then presented through a chatbot info card.

The info card should answer what the chatbot can or cannot do, its reliability and safety, how data is handled, and how to raise concerns or report issues, the IMDA said. It should be written in plain language, be easy to navigate, and be easy to find.

IMDA said that the info card should remain up to date and are encouraged to publish it when the chatbot is made available to users.

The guidelines were developed with input from the industry, government agencies, and local chatbot users, IMDA said.

Several organisations—including Google, Meta, DBS, OCBC, Singapore Airlines, and Synapxe— have indicated that they will take reference from the guidelines over the next 6-12 months to strengthen their transparency practices, IMDA said.

Follow the link for more news on

Infocomm Media Development Authority

You're the reader we write for. You're also the person our partners want to reach.

If that sentence describes you — a founder, a C-suite, someone whose attention companies pay good money for — then you already understand why SBR works. We've spent twenty years earning the trust of readers exactly like you. Which is exactly what makes this an interesting place for your company to show up, too.

The ways it can show up are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The right fit depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If your company has something this audience should know about, we'd like to hear what you're working on.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia