Chart from Emplifi

Chart of the day: Services category grabs most interactions amongst Instagram brands

Home and Living category has the least shares.

This chart from Emplifi shows the total distribution of brand profiles on Instagram, with the Services category gaining the most shares at 19.9%.

This was followed by retail (15.2%), e-commerce (13.7%), and accommodation (12.8%).

Home & Living and finance categories have the least shares of interactions at 4.6% and 5.2%, respectively.

On Facebook, e-commerce brands get the most share of interactions.
 

Follow the link for more news on

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!