Chart from Emplifi

Chart of the day: Services category grabs most interactions amongst Instagram brands

Home and Living category has the least shares.

This chart from Emplifi shows the total distribution of brand profiles on Instagram, with the Services category gaining the most shares at 19.9%.

This was followed by retail (15.2%), e-commerce (13.7%), and accommodation (12.8%).

Home & Living and finance categories have the least shares of interactions at 4.6% and 5.2%, respectively.

On Facebook, e-commerce brands get the most share of interactions.

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