, Singapore

Grab launches ads business

GrabAds will offer mobile billboards, in-car engagement, and in-app engagement for brands.

Grab launched its advertising business unit GrabAds to facilitate an online-to-offline (O2O) platform for brands as they engage with their Southeast Asian consumers, an announcement revealed.

GrabAds will give additional revenue streams for driver-partners and delivery-partners who have full flexibility in choosing their preferred advertising option to best complement their driving income.

According to the firm, driver-partners and delivery-partners across the region who participated in past ad campaigns earned an additional 10% through GrabAds. The unit’s offerings including in-car advertising or in-app customer engagement are modular and customisable for each market.

GrabAds has already inked partnerships with firms across Southeast Asia. In Singapore, they have tapped Carblicity, IRIS, Display Science and MMI Media Group to aid global and Singaporean brands as they do their marketing campaigns across the country.

Moreover, Grab signed a Memorandum of Understanding (MOU) with Mediacorp to co-create tailor-made content for in-transit viewing on Grab’s in-car tablets so that passengers can watch high-quality content such as short-form dramas, sitcoms, variety shows, and headline news as they are on transit.

“GrabAds helps brands tap into our extensive vehicle fleet and increasing digital footprint to reach a wider audience base in Southeast Asia,” GrabAds head Nasheet Islam said.

GrabAds offerings will fall into mobile billboards, in-car engagement, and in-app engagement.

Mobile billboards will be put into Grab’s fleet of cars, buses, and bikes. In Indonesia, ads on GrabBike generate the highest brand recall among all out-of-home advertisements whilst Singapore buses wraps are especially suitable for location-specific campaigns as they run on pre-scheduled, high-traffic routes.

Meanwhile, in-car engagements include in-car branding, digital display,in-car sampling and in-
car retail where brands can engage passengers in short-form content through tablets in Grab vehicles. Driver-partners in Singapore who offer in-car retail services receive additional commission for every in-car purchase and free sample redemption.

For in-app engagement, brands can do interactive widgets like games, quizzes, content by brands that can be accessed Grab’s everyday app. Brands can go a step further to delight customers with exclusive promo codes for Grab rides.
 

Follow the link for more news on

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

C&W Services transforms headquarters into a ‘living lab’
The new office is set to be the ground for the firm’s new facilities management technologies.
How investor stewardship puts companies in a win-win state
Stewardship Asia Centre CEO says a company’s failure to take care of society is a failure to take care of its stakeholders.
Creating harmony in a heterogonous workforce 
An HR expert said tests like DISC can help identify which employees can work best together.

Event News

Event News