,Singapore

Singapore's digital spending to account for 67% of total media spend by 2016

Digital’s share of total spend will grow from 28% in 2011 to 37.5% in 2016.

According to PwC’s annual Global Entertainment and Media Outlook 2012-2016, Singapore’s digital spending will grow at 10 percent per annum from 2012 to 2016, from a total entertainment and media market size of US$4.3 billion in 2012 to a projected size of US$5.3 billion in 2016. By 2016, digital spending will increase to nearly half of entertainment and media spend from 39 percent in 2012 to 45 percent in 2016.

The trend in Singapore closely follows global levels - global entertainment and media spending on digital advertising and consumer formats increased by 17.6 percent in 2011 compared with only a 0.6 percent rise in non-digital spending. Digital’s share of total spend will grow from 28 percent in 2011 to 37.5 percent in 2016, and digital spending will account for 67 percent of total E&M spending growth to 2016.

Digital consumer spending in Singapore at 13 percent in 2011 to 20 percent in 2016 will grow at a faster pace than global consumer spending from 7 percent in 2011 to 11 percent in 2016. Singapore advertising spending will grow at 5.6 percent CAGR to 2016 – with digital advertising (inclusive of online and mobile TV and newspaper digital advertising spending) increasing from 10 percent in 2011 to 19 percent in 2016.

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

The partnerships aim to improve care delivery and patient outcomes.
The KoolLogix cooling system for data centres uses passive heat extraction and removal.
This is the first-of-its-kind collaboration between an index provider and an airport group.
The new initiative is targeted towards offering greater savings and flexibility.
Mapletree Logistics Trust was seen with the most growth.
Flexibility, specificity, and customer-centred approaches prove to be the edge in today’s enterprise application software companies.
The list is from Investigoal, which gave Singapore a score of 8. 
It won't push through with the acquisition of the majority of stake in a Vietnam property firm.
DBS Country Head Shee Tse Koon has apologised for the disruptions.
Only two in five Singaporean internet users are aware of NFTs.
October postings were up by 76% from February 2021.
Three of the four initiatives were spearheaded by Enterprise Singapore.
The agreement comprises two payments.
MTI cited four downside risks that will affect the economy's growth next year.