Photo by dole777 on Unsplash

Social media is the most effective channel to communicate with customers: marketers

More than 9 in 10 marketers claimed to have success with online channels.

Amongst online channels, marketers said social media (38%) has proven to be the most effective channel to communicate with customers.

Other channels where marketers had the most success were online video marketing (36%) and online communities (29%), according to HubSpot and LinkedIn Research’s joint report.

Overall, nearly all (97%) of marketers claimed to have success with online/ digital channels when communicating to customers, while seven in ten (72%) say the same for other/ offline channels.

In these channels, marketers (44%) said it is good to put out educational initiatives like whitepapers, events/ workshops, and content on tips/ tricks/ best practices, adding that doing so will help inspire loyalty and trust amongst a brand’s customers.

To further contrite to the growth of their respective business, markets are prioritising increasing mindshare and brand affinity (41%), delivering strategies and results within budgets (32%), driving better returns on investment (31%) and increasing focus on building awareness (31%). 

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!


Auction houses thrive on Asian millennials’ art-buying power
Millennials are seen to be particularly drawn to contemporary art as growth for Christie’s, Sotheby’s, and Phillips are highly anticipated in art hubs Hong Kong and Singapore.
Generative AI can be harnessed to reshape jobs and improve productivity
Tech consultants list tips on how businesses should use AI and upskill their employees at risk of losing their jobs.
7 generative AI strategies for in-store management without replacing humans
Marketing  and e-commerce specialists said generative AI can be used as a chatbot and trainer for store managers, and businesses that do not have the tech will fall behind.