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Social media is the most effective channel to communicate with customers: marketers

More than 9 in 10 marketers claimed to have success with online channels.

Amongst online channels, marketers said social media (38%) has proven to be the most effective channel to communicate with customers.

Other channels where marketers had the most success were online video marketing (36%) and online communities (29%), according to HubSpot and LinkedIn Research’s joint report.

Overall, nearly all (97%) of marketers claimed to have success with online/ digital channels when communicating to customers, while seven in ten (72%) say the same for other/ offline channels.

In these channels, marketers (44%) said it is good to put out educational initiatives like whitepapers, events/ workshops, and content on tips/ tricks/ best practices, adding that doing so will help inspire loyalty and trust amongst a brand’s customers.

To further contrite to the growth of their respective business, markets are prioritising increasing mindshare and brand affinity (41%), delivering strategies and results within budgets (32%), driving better returns on investment (31%) and increasing focus on building awareness (31%). 

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