Pizza Hut Singapore taps Liew Li Li as Marketing and Food Innovation Director

She succeeds Ailsa Tan, who has concluded her tenure with the company.

Pizza Hut Singapore has appointed Liew Li Li as its new Director of Marketing and Food Innovation, effective 1 September 2026.

Li Li succeeds Ailsa Tan, who has concluded her tenure with the company.

At Pizza Hut Singapore, Li Li will oversee the Marketing and Food Innovation agenda.

Her remit will include customer engagement, brand relevance and business growth as the company continues to pursue its digital-first strategy.

Li Li brings more than 20 years of marketing experience spanning the quick-service restaurant (QSR), FMCG, and digital sectors.

She most recently worked at McDonald’s Corporation, where she led marketing transformation and digital initiatives across international and franchise markets.

Her responsibilities covered commerce, CRM, loyalty, martech, customer acquisition, and campaign performance, with work across markets including Indonesia, Vietnam, and Malaysia.

Before joining McDonald’s, Li Li held regional digital and media leadership positions at Mondelēz and Kimberly-Clark.

Her roles covered digital, CRM, e-commerce, and media strategies across multiple markets.

She also has experience in agency roles, giving her experience across brand building, digital transformation, and commercial marketing execution.