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The Singaporean-owned and Southern California-based company, known as a premium coffee and tea retailer and for innovations such as the Ice Blended drink, is now launching a bold entry into the single serve coffee market with the CBTL system.
Chief Executive and President Mel Elias was on hand to kick the event off with a nice photo montage of well known hollywood stars including Jeremy Piven sipping the company brew, after which Business Development Manager Claire Sassoon demonstrated the art of coffee and the CBTL system to a packed room.
Public Relations for the event was handled by Catherine Ong and Associates.
