RETAIL, TELECOM & INTERNET | Krisana Gallezo-Estaura, Singapore

Lazada Singapore CEO Martell Hardenberg talks about his “Happy Customer” philosophy

Find out what other goals the 27-year-old has for the company.

Singapore Business Review recently caught up with the young and new CEO of Lazada Singapore, Martell Hardenberg, as he talked about his goals in leading one of the most promising online shopping sites in the city.

Martell was first introduced to the potential of e-Commerce in Hong Kong at a diversified trading house representing consumer brands across Asia. With a degree in Economics and Entrepreneurship from Maastricht University in Netherlands and Bocconi University in Italy, he started his own company selling fashion accessories across Europe. After four years, he sold his company and moved onto another chapter in his career.

As a global venture development manager in Berlin-based Rocket Internet, Martell rolled out a number of new ventures including Westwing Home & Living, a shopping club for home décor, in 12 countries within 5 months with a focus on early stage support and retail operations.

He then began his career at Lazada as the country head of Lazada in Vietnam, responsible for setting up operations in the region. After 6 months in Vietnam, he was appointed as managing director of Lazada in Indonesia before moving to Singapore to launch Lazada Singapore.

SBR: What are your key business philosophies?

One of my key business philosophies is based on the premise of “The Happy Customer” as the crux of a successful company. At Lazada, we are dedicated to giving our customers an effortless shopping experience, offering both dedicated customer support and attractive promotional offers. As we want customers that are 100% satisfied with their experience, we are driven to build a successful, customer centric business.

We are a young, enthusiastic and energetic company, this combined with our determination, drive and hard work is what enables us to achieve our goals at Lazada.

SBR: What three goals are you focused on?

The three goals we are focused on are providing an effortless shopping experience for our customers, achieving high levels of growth and being the leading online shopping destination in Singapore.

At Lazada, we endeavor to provide a shopping experience that is both easy and accessible, with multi-channel access, a fast and reliable delivery service and a user friendly interface. Having a secure system with a wide range of payment methods is extremely important to us in order to give our customers a truly effortless shopping experience.

We are constantly striving to attain growth in the business, we achieve this by giving our consumers access to the widest selection of international and local products, by working hard to grow our sales and by hiring talented individuals who are dedicated to driving the business forward.

All in all, our ultimate goal is to be the leading one- stop online shopping destination in Singapore.

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