, Singapore

Why the Great Singapore Sale is no longer great in 10 photos

Weaker footfall observed at Orchard Road.

The Great Singapore Sale (GSS) in 2016 was extended to a 10-week event from the eight weeks seen in the past 12 years. However, despite the extension, the shopping mood in the country remained tepid.

Based on photos shared by RHB during their channel checks at various shopping districts this year, shopper traffic has visibly reduced. The research firm attributed this on two main factors - weak consumer sentiment from concerns over the economy and job security and the GSS becoming irrelevant with more promotional seasons available online.

According to RHB analyst Juliana Cai, they went to Orchard Road over 10 times – on both weekdays and weekends – to do ground checks. They observed that there were still decent crowds on the weekends, albeit less than last year.

Check out photos below showing below how operating environment has worsened in 2016 over the last year:

 

 

Follow the link for more news on

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!