RETAIL | Staff Reporter, Singapore

Here’s how different shopping areas fared during the Great Singapore Sale 2015

Orchard Road had the highest foot traffic.

A study by AdNear showed how different shopping areas fared during the peak of the Great Singapore Sale 2015.

AdNear discovered that Orchard Road had the highest footfall amongst the locations covered under the study. The busy shopping district had almost 2.5 times more foot traffic, definitely in line with the fact that it has an array of malls on the shopping street, than Suntec City, followed by Raffles City and Bugis Junction.

The study found that Orchard Road was mostly preferred by females, whereas Marina Square was seen as the preferred shopping destination for males.

The report also showed that Sunday was the favourite day for a shopping spree among females, whilst men favoured a mid-week splurge, with footfall at its highest on a Tuesday. 

Despite the preference for different days, both genders chose to shop between 5pm and 9pm. While Marina Square had many people coming from various locations within Singapore, Orchard Road and Novena Square saw shoppers coming from its nearby locations. 

On the contrary, Suntec City, Raffles City and Bugis Junction had shoppers coming from all parts of Singapore. Suntec City was the go-to shopping location for Working Professionals, while Homemakers ventured to Novena Square to get their shopping done.

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