They will conduct training to boost sales skills and cruise knowledge of travel agents.
The Singapore Tourism Board (STB) and Cruise Lines International Association (CLIA) have signed a three-year partnership to boost cruising industry in Singapore and Southeast Asia.
Under the partnership, STB and CLIA will conduct travel agent trainings, augment destination marketing efforts, spur regional port development, and exchange technical and regulatory best practices.
In the first year of partnership, STB and CLIA are planning to conduct travel agent trainings in priority cruise markets such as Indonesia, Malaysia, and India. The training will focus on improving the travel agents’ cruise sales skills and knowledge of Southeast Asia cruises.
“As Southeast Asia’s cruise industry is still in a nascent stage of growth, this partnership draws on CLIA’s expertise, networks and platforms, as well as STB’s strong understanding of regional travel trade and market nuances, to shape and spur growth in this region,” said Lionel Yeo, chief executive of STB, in a press release.
According to CLIA’s Asia Cruise Trends 2017 study, Southeast Asia contributed close to 15% of cruise passengers in Asia.
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