Goal!: StarHub wins exclusive UEFA Euro 2012 rights

The only downside is that it will have to offer SingTel subscribers the same price that it will charge its own subscribers.

OCBC was quite surprised by the move, saying that a joint bid would have made more sense, both economically and logistically.

Here’s more from OCBC:

StarHub has just announced that it has won the exclusive broadcast rights to the UEFA Euro 2012 football tournament to be held in Poland and Ukraine from 8 Jun to 2 Jul next year. This latest development is also the first to be made under the next cross-carriage ruling for exclusive content - this means that StarHub will have to make the content available to SingTel's mio TV subscribers. We are quite surprised by the move, as a joint bid - as in the case of the recent World Cup 2010 - would make more sense, both economically and logistically.

While StarHub will get all the advertising and subscription revenue, it will have to pay SingTel for the carrying cost - it must also offer SingTel subscribers the same price that it will charge its own subscribers. In any case, StarHub said that it has done a thorough evaluation of the content before arriving at the decision to carry it exclusively.

The telco will provide more details at a later stage, including pricing and cross-carriage details. Overall, we do not expect the latest development to have a huge impact on SingTel's subscriber base nor will it aggressively increase StarHub's subscriber base.

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