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Singapore's brands love zero-budget marketing, here's why

Zero budget marketing took hold in Singapore in 2017 and will run rampant in 2018. Why? Because it works.

Commentary

Singapore's brands love zero-budget marketing, here's why

Zero budget marketing took hold in Singapore in 2017 and will run rampant in 2018. Why? Because it works.

Commentary

E-sports: the new playing field for advertisers in Singapore?

E-sports are capturing the attention of sports and gaming fans like never before. Worldwide, players are competing for cash prize pools topping US$24 million, and live e-sports competitions are now bringing in millions of unique online viewers and hundreds of thousands of live spectators. One of the biggest e-sports events of the year, the Intel Extreme Masters World Championship 2017 smashed previous records with 173,000 live audience members and 46 million watching online.

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Building the Singapore Sports Hub through a public-private partnership

In 2001, the Singapore government wanted to upgrade the old national stadium. The government was committed to creating an environment conducive to sporting success, and the infrastructure of the stadium, along with its surrounding facilities, was expected to support the development of promising local talent.

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2018 —The Coupon-bot bought It!

What will you see in 2018? Laundry that gets done as you wear it or ordered as it wears out. Sneakers will address deterioration in performance, comfort and quality just as your refrigerator will sense low quantities in certain packaging. Additionally, filters for air conditioners will be optimised by Nest and others, just as your car monitors its own health and usage.

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Making Singapore a talent development destination

Singapore’s new brand platform “Passion Made Possible” is an attempt at authenticity – taking on an approach that conveys a facet of the Singapore spirit that both Singaporeans and visitors admire.

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Innovation versus yesteryear corporates

There are many in the industry today, who believe that disruption came almost like a tsunami, out of nowhere and swept away all existing trends, processes and practices in place. Whereas, the universal truth of life is, that change is the only factor that is inevitable. This is the first advice I give to all the firms that I mentor.

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How to make your side business thrive in Singapore

For many Singaporeans, our passions go well beyond our day jobs – and turning them into viable business ventures has never been easier. As illustrated most recently in the Passion Made Possible campaign, Singapore is truly where our passions come to life.

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Strategic global mobility: unlocking the potential of cross-border programmes

Singapore’s job market is on the mend, with the economy expanding 4.6% in the third quarter from a year ago, according to advance estimates by the Ministry of Trade and Industry released in October.

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Bitcoin's rise to $7,000 shows Singapore needs to get serious about cryptocurrencies

After breaching $6,500 for the first time a day earlier, Bitcoin prices surged as high as $7,350 in trading Thursday likely thanks to traders in Asia noticing the CME Group’s announcement.

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Cyber insurance in Singapore: Your business' safety net

As our network and system infrastructures get more complex, so are the ways hackers infiltrate them. That explains the rising need for cybersecurity as the number of hacking cases is escalating at an alarming rate. The 2014 report from the Centre for Strategic and International Studies documented that cybercrime cost Singapore a hefty S$1.25 billion yearly.

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The magnificent 7 tips of financial planning for Singapore expats

Retirement can be a bit like the Wild West so to be safe and comfortable in your golden years you will need to prepare and practice like the Gunslingers of old. Starting early and having a solid but flexible plan will be critical.

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Five obstacles to becoming an entrepreneur in Singapore

Want to be a budding entrepreneur, but not sure how to start? Below is a list of five common mind blocks that may stop new entrepreneurs from building their first business, and how you can tackle them.

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Enhancing safety of older workers in Singapore's workplace

The reality of an ageing workforce is rapidly dawning upon Singapore.

Commentary

Democratised capital: a game-changer for Singapore's businesses

If you are a white collared professional dismayed after years of hard work clocking 15-hour days, 6 days a week, you might start to wonder what the most effective way to manage your personal investment portfolio is — and the answer might be a lot more accessible than you think.

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