Media & Marketing

This is the result of a restructuring effort by the group.

77% believe that COVID-19 can affect their businesses.

Local businesses were also supported by the rising cultural sentiment for local brands.

Twitter leads in content with 54.47%, but only accounts for 2.15% of interactions. 

Globally, social ad spends also rose 50% YoY.

And why brands use them.

From McDonald’s meals to high-end Louis Vuitton fashion, more Singaporeans search for these brands online when they collaborate with the Kpop group.

He will also be appointed to the Executive Committee and the Audit Committee.

Singaporeans were looking at the government and regulators to address the issue of the spread of fake information.

“Phygital reality”, a physical and digital experience hybrid, is also making rounds.

2020 was an unprecedented year for everybody, startups to established enterprises, to humanity. Now that we are nearly halfway through 2021, truly little has changed. Lockdowns and lack of mobility as well as congregations continue, which is the new normal for businesses. For marketers specifically, new challenges emerged that drove them back to the drawing board. As business priorities get rejigged, this has been a testing time. With tighter budgets, and limited resources, they are having to think out of the box to reach their audience through newer ways, formats, and platforms.

The Minister for Communications and Information S Iswaran has said the government is willing to help SPH's media business go non-profit.

Singapore Press Holdings' media business bled red in the last financial year.

Some 96% of those surveyed said they specifically sought out authenticity and honesty.

The media giant says it is trying to maximise long-term shareholder value.

The audience study aims to understand audience profile changes.