Media & Marketing

2 Jul 20
The telco relied on its geomobility capabilities to provide insights for NHB’s future marketing endeavours.
2 Jul 20
One of its clients, a Thai telco company, has been Pantavanij's partner for over 19 years.
2 Jul 20
The company facilitates instant access to aggregated data for in-depth business intelligence.
26 Jan 12
Brand marketers and business owners, especially SMBs, are drowned in the deluge of information on digital marketing.
26 Jan 12
Secrecy has long been a characteristic of business, politics and other aspects of life.
23 Jan 12
$328 million joint tender with United Engineers tops the bidding for the 8,790.3-sq.m.
19 Jan 12
The embattled publisher is aggressively diversifying into retail spaces but DBS sounds a note of caution.
18 Jan 12
So what made the brokerage change the rating from overweight to neutral?
16 Jan 12
The traditional top-down business model is completely wrong for the 21st Century, and marketers employing tactics from the last millennium are...
12 Jan 12
Daily deals are all around us these days with the likes of Groupon.sg, Deal.com.sg, Singsale.com.sg, Streetdeals.sg, Outlet.com.sg and others...
12 Jan 12
With the US economy still in a slump and Europe facing its own economic struggles and the possible demise of the Euro, the global outlook does...
12 Jan 12
While many startup companies in Singapore spend budgets and resources on the acquisition of new customers, many forget how important it is to...
12 Jan 12
Print advertisement revenues dropped 1.2%, with both display and classified ads down.
11 Jan 12
The bad news is newspaper and magazine revenue declined.
11 Jan 12
Close to 5% dip yoy on the back of core business shrinkage and staggering forex losses.
6 Jan 12
No doubt 2011 has been an exciting year and it comes complete with bumps throughout the year.
2 Jan 12
Social media in Singapore is fast becoming a new “democratic” front for the country’s fledgling political discourse as well as...
2 Jan 12
Video is the fastest growing content type shared across the Web today.
2 Jan 12
Effective management of customer’s interaction with the company and brand has been widely accepted as a source of competitive advantage by...
2 Jan 12
Sure we’re in squeaky clean Singapore, but I won’t tell.
2 Jan 12
The ubiquity of the mobile phone is something we all take for granted – our mobile phones are in our pockets or purses or in our hands...
2 Jan 12
Once upon a pair of flip-flops, I was a fresh Marketing Manager for a local retail brand who reported directly to the brand-champion, in layman...
2 Jan 12
Tie me with rope – Now ask me to be innovative!
2 Jan 12
So you’ve hit viral nirvana with a video or story or promotion or contest that is so intriguing, so electrifying, that people are flocking...
23 Dec 11
Shift from analog technology now a step closer with stakeholder dialogue.
21 Dec 11
Singapore government awards FM92.0 frequency to SPH Unionworks to serve said demographic.
13 Dec 11
The appointment will be effective from 1 January 2012.
8 Dec 11
Many companies in Singapore ask: “Is digital marketing really for us?
1 Dec 11
I was at a coffee shop in the Aljunied district of Singapore enjoying a nice plate of braised duck kway chap.
1 Dec 11
Imagine if you could communicate to all your staff with a tool more productive than email? Where your staff in Singapore could watch,...
1 Dec 11
Born in Singapore and raised in the San Francisco Bay Area (don’t worry, I came back to complete my National Service), I guess you can say...
1 Dec 11
So, you’ve got this fantastic product or service – and you want everybody to know about it.
1 Dec 11
Take care of your employees’ safety and health and they’ll take care of your business.
1 Dec 11
Just for a moment, I'd like everyone to take off their advertising hat and become a consumer, with passions, needs and preferences.
1 Dec 11
Are you frustrated by countless attempts to receive media coverage?
1 Dec 11
In just over a generation in Singapore, I have seen the emergence of 3 types of stores that I would frequent.
1 Dec 11
There is a serious threat coming to the creative industry in Singapore, commodification.
1 Dec 11
CEOs, Entrepreneurs, Business Leaders and Decision Makers take heed!
1 Dec 11
The sad passing of Steve Jobs Without doubt Steve Jobs rates as one of the most talented and creative geniuses of all...
1 Dec 11
Many CEOs and CFOs have told me that the return-on-investment (ROI) of branding can’t be measured.