Media & Marketing

Easy and challenging steps to make SG brands ‘world-class’ competitive

Marketing experts advise investing in omnichannel strategies and talent to diversify brands in a global space.

Easy and challenging steps to make SG brands ‘world-class’ competitive

Marketing experts advise investing in omnichannel strategies and talent to diversify brands in a global space.

Ad tech platform Tyroo expands to South Korea

Hyejin Anna Min was appointed as the country manager.

Gov't can terminate funding for SPH Media over 'serious wrongdoings': Teo

SPH Media came under fire after overstating its circulation numbers.

6 in 10 B2B organisations expect growth in marketing budgets next year

They believe their “financial fluency” investment will finally pay off.

SPH Media Holdings names Quah Ley Hoon as new board member

Ley Hoon is currently CapitaLand Investment's group chief corporate officer.

LG Ad Solutions, Tyroo ink deal to market CTV ad solutions in SG, other SEA markets

The CTV solutions are available on more than four million LG Smart TVs.

IMDA partners with industry players for live cross-border trade

The first shipment was from Singapore to Thailand during the first quarter of 2023.

Less than half of consumers will stop buying from a brand due to data privacy expectations

Singaporean data is higher than the global average of 41%.

Only 2 in 10 are fully satisfied with customer service’s waiting time: report

Qualtrics research showed that 57% of consumers said their issues were fully resolved.

Tech startup Gaspack raises pre-seed funding

This could help digital creators for a more inclusive NFT environment.

Here are the top apps for mobile banking: data.ai

DBS Digibank ranked first amongst the digital banks.

Transportation app is most downloaded travel app in 2022

This was followed by apps offering integrated travel service.

Consumers average hours on mobile daily is 5.3 hours

Singapore is one of the mobile first markets.

Consumers demand brands to have more services on mobile apps: study

Four in 10 (40%) of consumers want to meet a real person.

Three ways retailers can serve ‘budgeteers’

A budgeteer is someone who is not willing to spend more than necessary.

Is lack of brand loyalty good for retailers during mega sales days?

It will develop new audiences and customers.

Non-registered SMS to be labelled ‘likely-scam:’ IMDA

Starting 31 January, the IMDA mandated the registry to SSIR.