Media & Marketing
Foreign affiliates’ value added rises 5.7% to $367.8b in 2024
Foreign affiliates’ value added rises 5.7% to $367.8b in 2024
These firms made up over half of total enterprise VA.
IMDA ramps up AI push as short-form platforms dominate
The agency's $48m programme backs capability upgrade as viewing habits move mobile-first platforms.
India’s streaming infrastructure redraws sports production
Mass live audiences are pushing broadcasters to rethink streaming reliability.
Fox Sports studies India’s mobile-first production
Mike Davies says broadcasters can learn from India’s streaming and centralised workflows.
JioStar's live sports machine runs on zero margin for error
Fan experience, not cost, drives every operational decision.
JioStar builds beyond ads to fund India's sports boom
Advertising is complemented by newer revenue streams to sustain a year-round sports operation.
GIC and Sony Music Publishing acquire 45,000-song catalogue
Blackstone exits catalogue as Sony-GIC venture expands music rights exposure across global assets.
Singapore seeks to widen IMDA oversight on media stake buys
Immaterial transactions would no longer need prior written approval.
IMDA blocks six inauthentic Singapore news sites
Six domains were cut off after election period activity were flagged.
IMDA and SBS sign media co-production pact
Partnership includes AI tools and new formats.
SPH Media taps Google AI to power newsroom systems
It also expands verification training across editorial teams.
IMDA warns X, TikTok over ‘serious weaknesses’ in content safety
Both platforms have also been placed under enhanced supervision.
Singapore gaming app retention rises as acquisition costs surge
Installs convert better, but marketers face steeper ad prices.
ASAS flags rise in AI-related ad feedback in 2025
Total complaints fell, but Gen AI cases more than doubled.
Podcast influence drives retail brand discovery in Singapore
Seven in 10 Singaporean podcast listeners discover new brands, boosting retail consideration.
Mediacorp and Mastercard launch first ad-to-transaction tracker
The solution integrates transaction-based signals with TV and digital inventory.
Radio tops 2025 election info trust as online forums lag: IPS
IPS data shows wide trust gap between legacy and participatory platforms
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