Media & Marketing

From McDonald’s meals to high-end Louis Vuitton fashion, more Singaporeans search for these brands online when they collaborate with the Kpop group.

He will also be appointed to the Executive Committee and the Audit Committee.

Singaporeans were looking at the government and regulators to address the issue of the spread of fake information.

“Phygital reality”, a physical and digital experience hybrid, is also making rounds.

2020 was an unprecedented year for everybody, startups to established enterprises, to humanity. Now that we are nearly halfway through 2021, truly little has changed. Lockdowns and lack of mobility as well as congregations continue, which is the new normal for businesses. For marketers specifically, new challenges emerged that drove them back to the drawing board. As business priorities get rejigged, this has been a testing time. With tighter budgets, and limited resources, they are having to think out of the box to reach their audience through newer ways, formats, and platforms.

The Minister for Communications and Information S Iswaran has said the government is willing to help SPH's media business go non-profit.

Singapore Press Holdings' media business bled red in the last financial year.

Some 96% of those surveyed said they specifically sought out authenticity and honesty.

The media giant says it is trying to maximise long-term shareholder value.

The audience study aims to understand audience profile changes.

This is to give consumers the perfect shopping experience in their homes.

Its purpose-built student accommodation and aged care businesses remained stable.

It is located at the intersection of three MRT lines.

The group buying trend may be on its way back, amidst the rise of pandemic-impacted e-commerce and changing consumer behaviours.

They recorded a non-cash fair value loss of $232m during the period.

This will provide SMEs with outcome-based digital marketing solutions.