Media & Marketing

LIST: Most valuable Singaporean brands of 2024

The top company has a brand value of US$11b.

LIST: Most valuable Singaporean brands of 2024

The top company has a brand value of US$11b.

9 in 10 Singaporeans value integrated financial and sustainability reporting

About 96% are also prioritising ESG reporting more than previous years. 

Social media the preferred channel for retail purchases in Singapore: report

Active online communities and relatability crucial to success of social media marketing.

TikTok dominates SG market for cross-border shopping

A quarter of consumers prefer shopping on the platform.

GrabAds rolls out Marketing Manager platform on mobile 

It will have an exclusive "spotlight campaigns" feature.

NoonTalk Media forges partnership with Taiwanese entertainment company

The partners will promote Gen Z artists from Taiwan and Singapore.

Digital ad spend reaches $2.34b in 2023

Singapore presents a highly-engaged digital audience.

How much do advertisers spend on digital ads?

Digital spending makes up 59.7% of total ad spend in Singapore.

Streaming Battle: Netflix retains its crown in Singapore

The platform saw a 3% growth in its market share in 4Q23.

EnterpriseSG, IMDA launch first GenAI Sandbox for SMEs

The parties will add 13 new programmes to the Sandbox in February.

NoonTalk Media cuts losses by 40% to $1.3m in 1H24

The company's loss per share was 0.64 cents.

3 Singaporeans enter Forbes’ 50 Over 50 Asia list

One of the awardees is Singapore Power Limited Chair, Leong Wai Leng.

Why marketers prefer in-app advertising 

Eight in 10 markets have an in-app advertising strategy.

Singaporean advertisers increasingly embrace in-game advertising

Seven in 10 advertisers have purchased in-game ads.

HubSpot partners with TikTok to supercharge B2B lead generation

87% of TikTok users in SEA discover new products and brands through creator content.