Media & Marketing

Frasers Hospitality REIT Australia unit sees tax rate rise to 37.5%

With the higher tax, the unit expects a $1.3m drop in distributable income for FY2024.
1 day ago

Noontalk Media enters $2m interest-free loan deal with CEO Dasmond Koh

The loan shall be repaid in full at any point on or after 1 July 2026.
1 day ago

mm2 Asia appoints Cindy Tan Ching Yee to board of directors

She has previously worked for TripAdvisor and BBC Worldwide. Media company mm2 Asia has appointed Cindy Tan Ching Yee, managing director, APAC for...

shopper360’s independent director retires

The company plans to fill the vacant position within two months and no later than three months.

Why value-added initiatives from brands matter in Singapore

Many Singaporeans seek brand help amid anxiety about their future.

SG firms fail tracking marketing results due to lack of monitoring platforms: study

Businesses invest in digital marketing but not the right tools to track its performance.

Inappropriate ads online hurt consumer perception of brands: report 

Ads supporting credible journalism seen as crucial to increase brand trust.

LIST: Most valuable Singaporean brands of 2024

The top company has a brand value of US$11b.

9 in 10 Singaporeans value integrated financial and sustainability reporting

About 96% are also prioritising ESG reporting more than previous years. 

Social media the preferred channel for retail purchases in Singapore: report

Active online communities and relatability crucial to success of social media marketing.

TikTok dominates SG market for cross-border shopping

A quarter of consumers prefer shopping on the platform.

GrabAds rolls out Marketing Manager platform on mobile 

It will have an exclusive "spotlight campaigns" feature.

NoonTalk Media forges partnership with Taiwanese entertainment company

The partners will promote Gen Z artists from Taiwan and Singapore.

Digital ad spend reaches $2.34b in 2023

Singapore presents a highly-engaged digital audience.

How much do advertisers spend on digital ads?

Digital spending makes up 59.7% of total ad spend in Singapore.