Media & Marketing

StarHub takes Telecommunication Case Study of the Year at SBR's Asian Business Case Studies Awards
2 Jul 20
The telco relied on its geomobility capabilities to provide insights for NHB’s future marketing endeavours.
Pantavanij's remarkable solution wins eProcurement Case Study of the Year
2 Jul 20
One of its clients, a Thai telco company, has been Pantavanij's partner for over 19 years.
GeTS Asia secures ePayments Case Study of the Year with CALISTA
2 Jul 20
The company facilitates instant access to aggregated data for in-depth business intelligence.
Your website can generate leads - here’s how
26 Jan 12
Brand marketers and business owners, especially SMBs, are drowned in the deluge of information on digital marketing.
How to 'mental hug' your employees?
26 Jan 12
Secrecy has long been a characteristic of business, politics and other aspects of life.
SPH awarded Sengkang commercial site
23 Jan 12
$328 million joint tender with United Engineers tops the bidding for the 8,790.3-sq.m.
SPH mall binge a long-term gamble
19 Jan 12
The embattled publisher is aggressively diversifying into retail spaces but DBS sounds a note of caution.
Singapore Press Holdings downgraded by JP Morgan
18 Jan 12
So what made the brokerage change the rating from overweight to neutral?
Marketing is so last Millennium
16 Jan 12
The traditional top-down business model is completely wrong for the 21st Century, and marketers employing tactics from the last millennium are...
Are you a Singapore deals site addict?
12 Jan 12
Daily deals are all around us these days with the likes of Groupon.sg, Deal.com.sg, Singsale.com.sg, Streetdeals.sg, Outlet.com.sg and others...
How convergence of mobile and social media changes industry landscapes
12 Jan 12
With the US economy still in a slump and Europe facing its own economic struggles and the possible demise of the Euro, the global outlook does...
6 steps for startups to keep customers engaged
12 Jan 12
While many startup companies in Singapore spend budgets and resources on the acquisition of new customers, many forget how important it is to...
Where have the ads in SPH gone… again?
12 Jan 12
Print advertisement revenues dropped 1.2%, with both display and classified ads down.
Hold the presses: SPH rental income steadies media ship
11 Jan 12
The bad news is newspaper and magazine revenue declined.
SPH net profit plunges in 1Q12
11 Jan 12
Close to 5% dip yoy on the back of core business shrinkage and staggering forex losses.
Social media - fact or fad?
6 Jan 12
No doubt 2011 has been an exciting year and it comes complete with bumps throughout the year.
Public relations in an era of social media
2 Jan 12
Social media in Singapore is fast becoming a new “democratic” front for the country’s fledgling political discourse as well as...
Like, Link, Share, Tweet – How to make the most of online video
2 Jan 12
Video is the fastest growing content type shared across the Web today.
The case for a ‘Customer Experience Officer’
2 Jan 12
Effective management of customer’s interaction with the company and brand has been widely accepted as a source of competitive advantage by...
Kiss my asterisk: Bad headline writing in Singapore
2 Jan 12
Sure we’re in squeaky clean Singapore, but I won’t tell.
Can you keep a secret? A mobile secret, that is
2 Jan 12
The ubiquity of the mobile phone is something we all take for granted – our mobile phones are in our pockets or purses or in our hands...
The face-off: Sales vs marketing
2 Jan 12
Once upon a pair of flip-flops, I was a fresh Marketing Manager for a local retail brand who reported directly to the brand-champion, in layman...
The secret to innovation that works
2 Jan 12
Tie me with rope – Now ask me to be innovative!
The recipe for a winning website
2 Jan 12
So you’ve hit viral nirvana with a video or story or promotion or contest that is so intriguing, so electrifying, that people are flocking...
India begins public consultation on Cable TV digitalization
23 Dec 11
Shift from analog technology now a step closer with stakeholder dialogue.
First women-and-family radio station programmed
21 Dec 11
Singapore government awards FM92.0 frequency to SPH Unionworks to serve said demographic.
MediaCorp appoints Ong Lay Hong as MD at Singapore Media Academy
13 Dec 11
The appointment will be effective from 1 January 2012.
How digital increases your business
8 Dec 11
Many companies in Singapore ask: “Is digital marketing really for us?
Start creative, stay creative
1 Dec 11
I was at a coffee shop in the Aljunied district of Singapore enjoying a nice plate of braised duck kway chap.
What's a better communication tool than email?
1 Dec 11
Imagine if you could communicate to all your staff with a tool more productive than email? Where your staff in Singapore could watch,...
Untapping the social media potential
1 Dec 11
Born in Singapore and raised in the San Francisco Bay Area (don’t worry, I came back to complete my National Service), I guess you can say...
Public Relations or Advertising?
1 Dec 11
So, you’ve got this fantastic product or service – and you want everybody to know about it.
Another way to take care of your employees
1 Dec 11
Take care of your employees’ safety and health and they’ll take care of your business.
Become the consumer
1 Dec 11
Just for a moment, I'd like everyone to take off their advertising hat and become a consumer, with passions, needs and preferences.
How to hit the headlines – tips to get the Editor’s attention
1 Dec 11
Are you frustrated by countless attempts to receive media coverage?
The rise of the App Store
1 Dec 11
In just over a generation in Singapore, I have seen the emergence of 3 types of stores that I would frequent.
Alarm bells for Singapore’s creative industry
1 Dec 11
There is a serious threat coming to the creative industry in Singapore, commodification.
Are you fully prepared for Year 2012?
1 Dec 11
CEOs, Entrepreneurs, Business Leaders and Decision Makers take heed!
It's all about leadership and innovation
1 Dec 11
The sad passing of Steve Jobs Without doubt Steve Jobs rates as one of the most talented and creative geniuses of all...
How to measure your branding ROI
1 Dec 11
Many CEOs and CFOs have told me that the return-on-investment (ROI) of branding can’t be measured.

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