Media & Marketing News - The Latest News, Headlines, Insight, Commentary & Analysis at Singapore Business Review - The Latest News, Headlines, Insight, Commentary & Analysis

Media & Marketing

Chart of the Day: BTS endorsements can increase brand interest in SG by 50%

From McDonald’s meals to high-end Louis Vuitton fashion, more Singaporeans search for these brands online when they collaborate with the Kpop group.
16 days ago

SPH appoints Yeoh Oon Jin as new board director

He will also be appointed to the Executive Committee and the Audit Committee.
18 days ago

6 in 10 Singaporeans back criminalising creator, sharer of fake info

Singaporeans were looking at the government and regulators to address the issue of the spread of fake information.
20 days ago

Marketing Briefing: 'Me-First' mindset to drive new consumer trends

“Phygital reality”, a physical and digital experience hybrid, is also making rounds.
1 month ago

How can businesses gear up for the mobile-first world order?

2020 was an unprecedented year for everybody, startups to established enterprises, to humanity. Now that we are nearly halfway through 2021, truly little has changed. Lockdowns and lack of mobility as well as congregations continue, which is the new normal for businesses. For marketers specifically, new challenges emerged that drove them back to the drawing board. As business priorities get rejigged, this has been a testing time. With tighter budgets, and limited resources, they are having to think out of the box to reach their audience through newer ways, formats, and platforms.
2 months ago

Government to support SPH restructuring proposal: Iswaran

The Minister for Communications and Information S Iswaran has said the government is willing to help SPH's media business go non-profit.
2 months ago

SPH salvages media business by going non-profit

Singapore Press Holdings' media business bled red in the last financial year.
2 months ago

Gen Z willing to pay premium for transparent brands: study

Some 96% of those surveyed said they specifically sought out authenticity and honesty.
3 months ago

SPH undertakes strategic review of business

The media giant says it is trying to maximise long-term shareholder value.
3 months ago

GfK, SPH to introduce new media audience measuring tool

The audience study aims to understand audience profile changes.
5 months ago

Marketing Briefing: AR, VR in retail sector to persist in 2021

This is to give consumers the perfect shopping experience in their homes.
6 months ago

SPH reveals media business loss in Q1 FY2021 report

Its purpose-built student accommodation and aged care businesses remained stable.
6 months ago

Moove Media launches in-station digital screen

It is located at the intersection of three MRT lines.
6 months ago

Group buying to re-emerge in e-commerce's ‘new normal'

The group buying trend may be on its way back, amidst the rise of pandemic-impacted e-commerce and changing consumer behaviours.
6 months ago

SPH reports $83.7m loss in FY2020 due to COVID-19

They recorded a non-cash fair value loss of $232m during the period.
9 months ago

SPH, NCA launch News Xtend in Singapore

This will provide SMEs with outcome-based digital marketing solutions.
9 months ago