Media & Marketing

It also waived its right to walk away from potential material adverse effects.

This includes all media-related assets and 2,500 employees.

Free previews will be available until January 3.

CEO Loh Chin Hua said the move was a “deliberate decision” on Keppel’s part.

An Emplifi study showed that brand posts on Instagram had 6.1x higher engagement than Facebook.

The offer is superior to Keppel’s ​​$3.8b.

Keppel calls its offer compelling and a win-win proposition.

This follows after SPH restructured its media business.

The media business would be transferred to a not-for-profit entity.

This is the result of a restructuring effort by the group.

77% believe that COVID-19 can affect their businesses.

Local businesses were also supported by the rising cultural sentiment for local brands.

Twitter leads in content with 54.47%, but only accounts for 2.15% of interactions. 

Globally, social ad spends also rose 50% YoY.

And why brands use them.

From McDonald’s meals to high-end Louis Vuitton fashion, more Singaporeans search for these brands online when they collaborate with the Kpop group.