Media & Marketing
mm2 Asia calls off Vividthree share disposal
mm2 Asia calls off Vividthree share disposal
This is due to the group’s current circumstances and market volatility.
6 days ago
Mediacorp to cut 93 jobs amidst digital disruption and ad shifts
Mediacorp said impacted employees will receive a severance package of one month’s salary for each year of service.
Singapore apps increase paid acquisition as engagement stays high
Singapore’s reattribution share rose to 0.61, well above the global benchmark.
Singapore ad viewability lags as mobile habits, fraud persist
Attention metrics, user behavior, and ad fraud are key barriers to improving ad effectiveness.
Online ads in Singapore perform best on news sites and dating apps
News portals remain the most effective web-based platforms, according to the report.
Singapore ranks 18th globally in daily digital ad exposure
At the top of the list is Nauru, where users encounter nearly 1,600 ad placements daily, followed by Iceland with over 1,500.
85% of Singaporeans now get news online: report
WhatsApp (33%), YouTube (32%), and Facebook (31%) are now the most commonly used platforms for accessing news.
Addlly streamlines brand marketing using AI agents
Yearly packages start from as low as $3,500 for small companies.
Mm2 Asia disposes 21.02% stake in Vividthree Holdings
The company sold 97,553,226 shares to Hildrics Asia Growth Fund VCC.
Programmatic ads outperform direct buys in Singapore view time: report
IAS found that desktop display ads placed programmatically achieved an average time-in-view of 19.3 seconds.
Moove Media secures sole ad rights on buses, terminals
The seven-year deal will commence on 1 November.
Travel marketers shift focus with trust reshaping influence: report
Consumers rely on multiple platforms such as comparison sites (74%), online travel agencies (65%), loyalty programs (51%).
CCCS approves Omnicon’s proposed IPG acquisition
The acquisition will not infringe section 54 of the Competition Act 2004.
ASAS sees 39% rise in ad feedback driven by telcos
ASAS said it received 432 pieces of feedback in 2024, up 39% from 2023.
Mediacorp appoints new board member
Susan Ho has held senior leadership roles at Standard Chartered Bank, Brunswick, and fintech unicorn Airwallex.
Print ad spend to drop 5% in 2025 as digital dominates: analyst
Digital advertising segment is projected to expand by 6.3% in 2025.
Social ad spend in Singapore to grow 10.3% in 2025
Social media dominance will fuel this growth.
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