Media & Marketing
9 in 10 Singaporeans value integrated financial and sustainability reporting
9 in 10 Singaporeans value integrated financial and sustainability reporting
About 96% are also prioritising ESG reporting more than previous years.
Chan Yeng Kit appointed CEO of SPH Media, exiting health role
He will begin his CEO duties on 15 July.
Social media the preferred channel for retail purchases in Singapore: report
Active online communities and relatability crucial to success of social media marketing.
TikTok dominates SG market for cross-border shopping
A quarter of consumers prefer shopping on the platform.
GrabAds rolls out Marketing Manager platform on mobile
It will have an exclusive "spotlight campaigns" feature.
NoonTalk Media forges partnership with Taiwanese entertainment company
The partners will promote Gen Z artists from Taiwan and Singapore.
Digital ad spend reaches $2.34b in 2023
Singapore presents a highly-engaged digital audience.
How much do advertisers spend on digital ads?
Digital spending makes up 59.7% of total ad spend in Singapore.
Streaming Battle: Netflix retains its crown in Singapore
The platform saw a 3% growth in its market share in 4Q23.
EnterpriseSG, IMDA launch first GenAI Sandbox for SMEs
The parties will add 13 new programmes to the Sandbox in February.
NoonTalk Media cuts losses by 40% to $1.3m in 1H24
The company's loss per share was 0.64 cents.
3 Singaporeans enter Forbes’ 50 Over 50 Asia list
One of the awardees is Singapore Power Limited Chair, Leong Wai Leng.
Why marketers prefer in-app advertising
Eight in 10 markets have an in-app advertising strategy.
Singaporean advertisers increasingly embrace in-game advertising
Seven in 10 advertisers have purchased in-game ads.
HubSpot partners with TikTok to supercharge B2B lead generation
87% of TikTok users in SEA discover new products and brands through creator content.
17 entrepreneurs take centre stage in the 2nd edition of Citi's Makers series
Three of the 17 entrepreneurs are from Singapore.
Battle of SVODs: Netflix remains king in Singapore
The streaming giant’s market share increased by 1% by the end of September.
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Commentary
The role passwordless plays in securing Singapore’s digital future
Green shipping's future: Strategic partnership between public and private finance
The great Singapore family business transition: Why legacy companies are choosing sales over succession
Why SG60 must mark a cybersecurity turning point
What the global financial crisis can teach Singapore about decision-making today
Singapore is ready for EVs, but the industry needs to catch up
Navigating public–private collaboration in Singapore’s health tech and life sciences landscape