Media & Marketing
shopper360’s independent director retires
shopper360’s independent director retires
The company plans to fill the vacant position within two months and no later than three months.
Why value-added initiatives from brands matter in Singapore
Many Singaporeans seek brand help amid anxiety about their future.
SG firms fail tracking marketing results due to lack of monitoring platforms: study
Businesses invest in digital marketing but not the right tools to track its performance.
Inappropriate ads online hurt consumer perception of brands: report
Ads supporting credible journalism seen as crucial to increase brand trust.
LIST: Most valuable Singaporean brands of 2024
The top company has a brand value of US$11b.
9 in 10 Singaporeans value integrated financial and sustainability reporting
About 96% are also prioritising ESG reporting more than previous years.
Chan Yeng Kit appointed CEO of SPH Media, exiting health role
He will begin his CEO duties on 15 July.
Social media the preferred channel for retail purchases in Singapore: report
Active online communities and relatability crucial to success of social media marketing.
TikTok dominates SG market for cross-border shopping
A quarter of consumers prefer shopping on the platform.
GrabAds rolls out Marketing Manager platform on mobile
It will have an exclusive "spotlight campaigns" feature.
NoonTalk Media forges partnership with Taiwanese entertainment company
The partners will promote Gen Z artists from Taiwan and Singapore.
Digital ad spend reaches $2.34b in 2023
Singapore presents a highly-engaged digital audience.
How much do advertisers spend on digital ads?
Digital spending makes up 59.7% of total ad spend in Singapore.
Streaming Battle: Netflix retains its crown in Singapore
The platform saw a 3% growth in its market share in 4Q23.
EnterpriseSG, IMDA launch first GenAI Sandbox for SMEs
The parties will add 13 new programmes to the Sandbox in February.
NoonTalk Media cuts losses by 40% to $1.3m in 1H24
The company's loss per share was 0.64 cents.
3 Singaporeans enter Forbes’ 50 Over 50 Asia list
One of the awardees is Singapore Power Limited Chair, Leong Wai Leng.
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