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Photo from DBS website

LIST: Most valuable Singaporean brands of 2024

The top company has a brand value of US$11b.

For the 12th consecutive year, DBS was named the most valuable Singaporean brand of 2024.

According to Brand Finance, DBS had a brand value of US$11b, up 5%.

In terms of brand strength, DBS saw its score increase by 1.6 points to 88.0 out of 100, keeping its AAA rating.

"DBS has shown significant growth in research metrics on customer service and marketing efforts, as well as good scores on metrics pertaining to perceptions of its data security and value for money," Brand Finance said.

Behind DBS is Marina Bay Sands (MBS), with a brand value of US$6,2b and UOB, which saw a 2% increase in brand value to reach US$5.6b.

MBS scored 91.8 in brand strength and received an AAA+ ranking. Meanwhile, UOB recorded a 0.5-point increase in brand strength to reach 80.5, preserving its brand strength rating of AAA-.

"[UOB] recorded strong scores on research metrics on perceptions of data security and marketing efforts," the report stated.

In the fourth and fifth ranking were OCBC Bank, with a brand value of $5.0b, and Singtel ($4.0b), respectively.

Completing the top 10  in order were Great Eastern (US$3.5b), Singapore Airlines (US$2.2b), Lazada (US$2.1b), Olam (US$1.6b), and Tiger (US$1.5b).
 

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