Media & Marketing
Social media the preferred channel for retail purchases in Singapore: report
Social media the preferred channel for retail purchases in Singapore: report
Active online communities and relatability crucial to success of social media marketing.
TikTok dominates SG market for cross-border shopping
A quarter of consumers prefer shopping on the platform.
GrabAds rolls out Marketing Manager platform on mobile
It will have an exclusive "spotlight campaigns" feature.
NoonTalk Media forges partnership with Taiwanese entertainment company
The partners will promote Gen Z artists from Taiwan and Singapore.
Digital ad spend reaches $2.34b in 2023
Singapore presents a highly-engaged digital audience.
How much do advertisers spend on digital ads?
Digital spending makes up 59.7% of total ad spend in Singapore.
Streaming Battle: Netflix retains its crown in Singapore
The platform saw a 3% growth in its market share in 4Q23.
EnterpriseSG, IMDA launch first GenAI Sandbox for SMEs
The parties will add 13 new programmes to the Sandbox in February.
NoonTalk Media cuts losses by 40% to $1.3m in 1H24
The company's loss per share was 0.64 cents.
3 Singaporeans enter Forbes’ 50 Over 50 Asia list
One of the awardees is Singapore Power Limited Chair, Leong Wai Leng.
Why marketers prefer in-app advertising
Eight in 10 markets have an in-app advertising strategy.
Singaporean advertisers increasingly embrace in-game advertising
Seven in 10 advertisers have purchased in-game ads.
HubSpot partners with TikTok to supercharge B2B lead generation
87% of TikTok users in SEA discover new products and brands through creator content.
17 entrepreneurs take centre stage in the 2nd edition of Citi's Makers series
Three of the 17 entrepreneurs are from Singapore.
Battle of SVODs: Netflix remains king in Singapore
The streaming giant’s market share increased by 1% by the end of September.
‘The Big Spark’ to feature SEAs aspiring entrepreneurs and investors
Singapore-based Mediacorp collaborated with Elevandi and TiE Global Summit for the launch.
Singapore’s Carolyn Choo and Tracy Ma land on Forbes Asia’s ‘Powerful Businesswomen’ list
The list features 20 successful female leaders across the Asia-Pacific region.
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