Media & Marketing

Around 99% of online consumers hold social media liable for unsafe ads: IAS

Due to fake news, online consumers are more discerning about the ads on their feeds.

Around 99% of online consumers hold social media liable for unsafe ads: IAS

Due to fake news, online consumers are more discerning about the ads on their feeds.

Webnovel's author incubation program to buoy amateur creators

The program gives young Singaporean writers a chance to publish their stories and earn from them.

Acquisition dispute: Keppel unit pursues arbitration action vs SPH

The move came after SPH terminated an implementation agreement related to Keppel’s takeover bid.

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Cuscaden Peak bags AU regulatory approval of SPH acquisition scheme

It also waived its right to walk away from potential material adverse effects.

SPH announces completion of media restructuring

This includes all media-related assets and 2,500 employees.

Singtel to air BBC shows

Free previews will be available until January 3.

SPH bidding war: Keppel waives its walk-away right under MAE clause

CEO Loh Chin Hua said the move was a “deliberate decision” on Keppel’s part.

MARKETING BRIEFING: The best social media platforms to invest in 2022

An Emplifi study showed that brand posts on Instagram had 6.1x higher engagement than Facebook.

Keppel stands firm on $2.351 per SPH share offer

Keppel calls its offer compelling and a win-win proposition.

SPH bounces back with 69.8% increase in operating profit

This follows after SPH restructured its media business.

SPH shareholders to push in favor of restructuring

The media business would be transferred to a not-for-profit entity.

SPH drops media business

This is the result of a restructuring effort by the group.

6 of 10 business leaders consume more news because of pandemic

77% believe that COVID-19 can affect their businesses.

Marketing Briefing: 'Go-local' trend rise as pandemic drags on

Local businesses were also supported by the rising cultural sentiment for local brands.

8 of 10 Singaporeans interact with government through Facebook

Twitter leads in content with 54.47%, but only accounts for 2.15% of interactions.