Media & Marketing
Print ad spend to drop 5% in 2025 as digital dominates: analyst
Print ad spend to drop 5% in 2025 as digital dominates: analyst
Digital advertising segment is projected to expand by 6.3% in 2025.
Social ad spend in Singapore to grow 10.3% in 2025
Social media dominance will fuel this growth.
NoonTalk Media inks $900,000 service provision contract
The group expects the transaction to positively impact the company’s earnings per share.
Audience Analytics unveils 3-year dividend policy with minimum 50% payout ratio
The policy aims to balance the company’s financial health.
Quocia stirs social media buzz for SMEs
Its AI tool automates social media strategy, content creation, scheduling, and posting.
Singapore marketers show gap between desire for data and actual use: report
Only 21% fully utilise online customer data, despite the rising need for data-driven marketing.
2 S'poreans land on Forbes Asia's Power Businesswomen 2024 list
These are Tan Su Shan and Serena Teo Joo Ling.
IMDA and GfK launch SG-TAM 2.0 to unify audience data across platforms
Media and advertisers can use it to create products for audiences.
Winking Studios plans dividend policy tied to AIM listing by December
It intends to distribute 5% to 15% of its annual profits.
GlobalTix secures $6.5m in Series B funding
The company will use the fund for expansion.
ComfortDelGro's Moove Media begins trial of smart taxi-top billboards
The trial will last six months.
Frasers Hospitality REIT Australia unit sees tax rate rise to 37.5%
With the higher tax, the unit expects a $1.3m drop in distributable income for FY2024.
Noontalk Media enters $2m interest-free loan deal with CEO Dasmond Koh
The loan shall be repaid in full at any point on or after 1 July 2026.
mm2 Asia appoints Cindy Tan Ching Yee to board of directors
She has previously worked for TripAdvisor and BBC Worldwide.
Media company mm2 Asia has appointed Cindy Tan Ching Yee, managing director, APAC for...
shopper360’s independent director retires
The company plans to fill the vacant position within two months and no later than three months.
Why value-added initiatives from brands matter in Singapore
Many Singaporeans seek brand help amid anxiety about their future.
SG firms fail tracking marketing results due to lack of monitoring platforms: study
Businesses invest in digital marketing but not the right tools to track its performance.
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